SaunaNews
The Sauna Industry's Record of Note
The global sauna calendar, maintained by SaunaNews. Aufguss championships, industry conferences, trade shows, product launches, and investor-relations dates. Click any event for the SaunaNews briefing and a link to the official event page.
Global and regional Aufguss ritual championships, from the UK Nationals at Galgorm to the World Masters circuit.
Othership runs its flagship Aufguss Showdown: a four-guide, four-act bracket competition scored by a panel and the crowd. The format sits somewhere between professional wrestling and a championship fight night.
The global playoff round of the Aufguss World Masters, hosted at one of the premier Dutch thermal resorts. Top national runners-up fight for World Finals slots.
The pinnacle global event for theatrical, narrative-driven Show Aufguss. World champions are crowned across individual and team categories over a six-to-seven-day run.
The global championship for traditional-technique Aufguss, devoid of costumes and theatrics. Farris Bad hosts the final round where practitioners are judged strictly on music, scent, and towel mechanics.
Industry conferences: World Sauna Forum, the International Sauna Congress, and the annual World Sauna Day observance.
The largest global sauna industry conference. Manufacturers, distributors, investors, and researchers gather in Jyvaskyla, Finland for keynotes, panels, and a trade exhibition.
A practical Finnish sauna design and construction workshop in Helsinki after World Sauna Forum 2026, led by Lassi Liikkanen, PhD.
Biennial congress of the International Sauna Association covering research, standards, public health, and commercial sauna practice. Hosted by the Norwegian Sauna Association in 2026.
Commercial wellness trade exhibitions where manufacturers, specifiers, and operators convene.
Biennial European trade show for commercial sauna, pool, and thermal wellness facilities. Major manufacturer showcase at Messe Stuttgart.
The largest US trade show for pool, spa, and outdoor living. Sauna manufacturers including Leil Saunas have confirmed attendance for 2026. A key venue for North American distribution deals and product debuts.
Investor calendar for public sauna-industry companies. Currently tracking Harvia Plc (Nasdaq Helsinki: HARVIA) with Saunum, Masco, and Kohler additions planned.
Harvia Plc publishes its H1 2026 half-year report. First look at margin trajectory for the full year.
Harvia Plc publishes its Q3 2026 interim report. The last scheduled report before full-year preliminary results in Q1 2027.
Non-Aufguss sauna competitions, where they exist.
Other industry gatherings and meetings.
A five-day sauna culture festival in Oulu, Finland, part of the European Capital of Culture 2026 program. Features pop-up saunas (Kicksled Sauna, Wine Barrel Sauna, Football Sauna), the Saunasampo academic seminar, and the Oulu2026 touring sauna.
A non-competitive, social sauna marathon along a roughly six-mile walking route through 13 to 15 saunas in the lakefront scenery near Jyväskylä. Designed for first-timers. Includes meals and certificates of completion.
Howl at the Moon Sauna Co., the West Michigan mobile sauna operator, hosts a six-day Iceland Bathing Expedition for ten guests at a private waterfront lodge in southern Iceland. The itinerary covers Sky Lagoon, wild bathing in Reykjadalur and Þórsmörk, the Icelandic sauna ritual gúsa, and a mobile-saunagus session, with prices from $6,600 to $8,400 per person all-inclusive.
