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The Sauna Industry's Record of Note
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The global sauna calendar, maintained by SaunaNews. Aufguss championships, industry conferences, trade shows, product launches, and investor-relations dates. Click any event for the SaunaNews briefing and a link to the official event page.
Global and regional Aufguss ritual championships, from the UK Nationals at Galgorm to the World Masters circuit.
The British Sauna Society brings the UK Aufguss Championships to Galgorm Resort. Competitors debut the Modern Classic category domestically for the first time, alongside the theatrical Show Aufguss format.
Aufguss USA Nationals return to Bathhouse in New York with expanded qualification paths into the Aufguss World Championships. The clearest signal yet that the ritual has a US practitioner pipeline.
The global playoff round of the Aufguss World Masters, hosted at one of the premier Dutch thermal resorts. Top national runners-up fight for World Finals slots.
The pinnacle global event for theatrical, narrative-driven Show Aufguss. World champions are crowned across individual and team categories over a six-to-seven-day run.
The global championship for traditional-technique Aufguss, devoid of costumes and theatrics. Farris Bad hosts the final round where practitioners are judged strictly on music, scent, and towel mechanics.
Industry conferences: World Sauna Forum, the International Sauna Congress, and the annual World Sauna Day observance.
Annual global day celebrating sauna culture, coordinated by Sauna from Finland. Observed at facilities in more than 50 countries.
The largest global sauna industry conference. Manufacturers, distributors, investors, and researchers gather in Jyvaskyla, Finland for keynotes, panels, and a trade exhibition.
Biennial congress of the International Sauna Association covering research, standards, public health, and commercial sauna practice. Hosted by the Norwegian Sauna Association in 2026.
Commercial wellness trade exhibitions where manufacturers, specifiers, and operators convene.
Investor calendar for public sauna-industry companies. Currently tracking Harvia Plc (Nasdaq Helsinki: HARVIA) with Saunum, Masco, and Kohler additions planned.
First of two semi-annual dividend installments for Harvia Plc (Nasdaq Helsinki: HARVIA). Payment date per the 2026 Annual General Meeting decision.
Harvia Plc publishes its Q1 2026 interim report. Q1 2025 printed EUR 52 million in revenue and 22.7% year-over-year growth.
Harvia Plc publishes its H1 2026 half-year report. First look at margin trajectory for the full year.
Harvia Plc publishes its Q3 2026 interim report. The last scheduled report before full-year preliminary results in Q1 2027.
Major heater, control, and accessory launches from the manufacturers SaunaNews covers.