Live

Analysis|World Spa’s Big Bet Is Authenticity at Scale Analysis|Lunawood's Georgia Mill and the Thermory Question Analysis|The Business of Aufguss Analysis|Why Paris's Sant Roch Sells Only Half Its Sauna Seats Analysis|Wellness Is Coming for Nightlife Analysis|Idaho State Parks Put a Sauna Concession Out to Bid Analysis|Europe Finally Has a Sauna Standard. The Nordics Aren't Sold.Analysis|Sauna360's Tylö Recall Covers About 1,000 U.S. Units Sold Over Six Months Analysis|World Spa’s Big Bet Is Authenticity at Scale Analysis|Lunawood's Georgia Mill and the Thermory Question Analysis|The Business of Aufguss Analysis|Why Paris's Sant Roch Sells Only Half Its Sauna Seats Analysis|Wellness Is Coming for Nightlife Analysis|Idaho State Parks Put a Sauna Concession Out to Bid Analysis|Europe Finally Has a Sauna Standard. The Nordics Aren't Sold.Analysis|Sauna360's Tylö Recall Covers About 1,000 U.S. Units Sold Over Six Months

The Sauna Industry's Record of Note

SaunaNews

SaunaNews Weekly|The sauna industry's most essential briefing, every Thursday.

Get the weekly briefing

Editorial Policy

SaunaNews is committed to accurate, independent, and transparent journalism. This page explains how we source information, verify facts, handle corrections, disclose conflicts, and label sponsored content.

Sourcing Standards

We prioritize primary documents, direct company filings, official statements, and on-the-record interviews.
When reporting claims, we attribute them clearly and include context readers need to evaluate reliability.
Anonymous sources are used only when there is a clear public-interest reason and editors can independently verify the information.

Fact-Checking Process

Every article is reviewed for names, dates, figures, links, and material factual assertions before publication.
We verify key claims against at least one high-confidence source, and we seek multiple confirmations for consequential claims.
If information is uncertain or still developing, we label it explicitly and update the story as new facts emerge.

Corrections Policy

If we publish a material error, we correct it promptly and transparently.
Substantive corrections are noted on-page with a date and a plain-language explanation of what changed.
To report a potential error, email our newsroom at arlene@arlenescott.com.

Conflicts of Interest

Editors and contributors must disclose personal, financial, or professional relationships relevant to their coverage.
Writers do not cover companies where they have undisclosed compensation, advisory roles, or material holdings.
When a potential conflict exists but coverage remains in the public interest, we disclose the relationship directly in the article.

AI Usage and Disclosure

SaunaNews uses AI tools only as editorial support (for example, transcription assistance, formatting, or workflow automation).
Published reporting, analysis, and conclusions remain under human editorial control and review.
If a story materially relies on AI-generated media or analysis, we disclose that usage clearly in the article.

Sponsored and Advertising Content

Paid placements are labeled with a clear “Sponsor” designation.
Sponsored material is handled separately from newsroom decision-making and does not guarantee editorial coverage.
Read our full sponsored-content and advertising disclosure policy for details.

Questions or concerns about this policy? Contact the editorial team at arlene@arlenescott.com. For sponsored placements, see Sponsored Content Policy.