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Commentary

Opinion, perspective, and editorial commentary on the forces shaping the sauna world. Industry voices, analysis, and long-form thinking.

InterviewCommentary

Interview: Sauna House Founder on Building America's First Sauna-Centric Social Venue

Josh Kim built Sauna House in Asheville with no hospitality experience. Now he's planning a national rollout.

In a wide-ranging conversation, Sauna House founder Josh Kim discusses the business model, community building, and what it takes to create a new category of urban wellness venue from scratch.

Elise Lindgren

·Sep 20, 2023·11 min read

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AnalysisCommentary

How Japanese Onsen Culture Is Influencing Western Sauna Design

A new generation of sauna designers is drawing deeply from Japanese onsen and sento traditions — bringing concepts of wabi-sabi, natural materials, and ritualistic sequencing into Western thermal wellness spaces.

Anna Virtanen·Nov 15, 2024·8 min read

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