SaunaNews
The Sauna Industry's Record of Note
Everything we've published. Search, filter, and explore our complete archive of sauna industry coverage. If you want a fast snapshot before diving in, start with our weekly roundup briefing format.
108 articles found
The perception-science literature has spent twenty years isolating the exact facial signals that move attractiveness ratings. Almost every one of those signals is a documented physiological output of routine sauna use. That is a real argument operators can stand behind.
The fourteen new sauna SKUs at ThermaSol.com are built in Sastamala, Finland by Kirami, the wood-fired hot-tub maker Harvia bought in May 2021 for EUR 7 million plus a EUR 4 million earnout. The cabins ship in Europe under the Kirami FinVision® nameplate. ThermaSol's American product pages say 'designed and crafted in the U.S.A.' Kirami's product pages say 'designed and manufactured in Finland.' The price band runs from $30,393 for an indoor Lumaria Medium to $107,182 for the outdoor flagship Ombra. The American premium sauna market has been culturally Finnish for years. Harvia has now closed the loop.
Søberg’s Thermalist Recovery System licenses contrast therapy programming, staff certification, and member tools to wellness venues. The peer-reviewed science is legitimate; the business case is not yet proven.
Kohler acquired KLAFS in 2024 and is now selling European-built saunas in the US with turnkey nationwide installation and a proprietary KLAFS FERO heater. SaunaNews maps the corporate strategy, the dual-brand play, and the vertical integration behind the biggest brand entrance the American sauna market has seen.
Three standards tracks are converging on U.S. sauna at once: EN 18164 for rooms, UL 60335-2-53 for heaters, and now a white paper arguing operators need their own certification framework. SaunaNews maps the gap.
Auroom Wellness launches VelEira, a cold plunge designed as a companion product to its outdoor saunas rather than a standalone recovery tub. The matching cladding options signal a product strategy shift: contrast therapy as a sauna add-on, not a separate category.
Haljas Houses has won its third Red Dot Design Award with the Hele Nano and Tarantula. The SaunaNews team has used the Nano firsthand, and its no-crane delivery model is a genuine differentiator in the US prebuilt market.
Therme Bucharest’s Herbarium festival assembled 92 aufguss masters from 26 countries, more than the World Championship. With $3 billion in pipeline capital, the festival is a talent-acquisition strategy, not an event.
The engine room determines the guest room. The linen flow determines the guest satisfaction. Here is everything experienced thermal designers, architects, and operators know about bathhouse development that first-time operators learn the expensive way.
The Global Wellness Institute now projects wellness real estate will reach $1.8 trillion by 2030, up from $876 billion in 2025. GWI’s release does not break out thermal’s share, but the operator data already points to billions in addressable demand for sauna and contrast therapy.
Auroom Wellness launches the Duetto Infrared Set, Finnish-made 900W panels that retrofit onto any existing Auroom sauna to create dual-mode rooms. The product is EU-only for now, with no confirmed North American voltage variant or UL listing.
Saunum pulls the Air 10 from its North American lineup, leaving the Air heater at 5kW and 7kW only. For large-room buyers, the Air L picks up where the Air 10 left off, with a lower rock basket that improves air-blending performance.
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