SaunaNews
The business and culture of sauna, covered well.
AnalysisHospitality & Spa
Aman Resorts Unveils 12-Room Thermal Bathing Suite in Its New Iceland Property
The luxury hospitality group's latest project includes one of the largest private sauna facilities ever built inside a hotel.
Elise Lindgren · Mar 15, 2025AnalysisMarket Intelligence
The Longevity Investor's Case for Sauna: 40% Mortality Reduction and a $900M Market
Finnish longitudinal data showing a 40% reduction in all-cause mortality for frequent sauna users, combined with a sauna equipment market approaching $1 billion, creates a compelling investment thesis.
Marcus Hale · Feb 23, 2015Latest News
Weekly RoundupMarket Intelligence
Weekly Roundup: Five Stories That Shaped the Sauna World This Week
This week: Harvia's EOS acquisition, new U.S. tariffs on Finnish imports, record outdoor sauna demand data, HUUM's smart heater launch, and Equinox's thermal wellness expansion.
Elise Lindgren·May 9, 2025·4 min read
BreakingMay 7, 2025
Harvia Posts Record Q1 Revenue After ThermaSol Integration Accelerates Growth
BreakingApr 2, 2025
U.S. Sauna Imports Face New 18% Tariff on Finnish and Baltic Products
AnalysisMar 15, 2025
Aman Resorts Unveils 12-Room Thermal Bathing Suite in Its New Iceland Property
Market WatchMar 10, 2025
Outdoor Sauna Demand Surges 34% Year-Over-Year in North America
BreakingJan 30, 2025
Leisurecraft Expands Into Australia as Canadian Barrel Sauna Maker Goes Global
Market Intelligence
AnalysisMarket Intelligence
The Infrared vs. Traditional Sauna Debate: What the Market Data Actually Shows
The global sauna market, estimated at $905 million in 2024 and projected to reach $1.56 billion by 2033, is large enough for both categories to thrive. Consumer data, clinical research, and channel dynamics paint a nuanced picture: infrared and traditional saunas are diverging, not competing.
Marcus Hale·Sep 15, 2024·10 min read
Market WatchMarket Intelligence
Outdoor Sauna Demand Surges 34% Year-Over-Year in North America
New industry data shows outdoor sauna sales in North America grew 34% in 2025, outpacing indoor installations for the second consecutive year. Barrel saunas lead the category, but custom outdoor builds are gaining share.
Marcus Hale·Mar 10, 2025·5 min read
Trending
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Harvia Posts Record Q1 Revenue After ThermaSol Integration Accelerates Growth
Manufacturer News · 6 minU.S. Sauna Imports Face New 18% Tariff on Finnish and Baltic Products
Tariffs & Logistics · 8 minThe Infrared vs. Traditional Sauna Debate: What the Market Data Actually Shows
Market Intelligence · 10 minOutdoor Sauna Demand Surges 34% Year-Over-Year in North America
Market Intelligence · 5 minBathhouse Brooklyn on Pace for $120M Revenue as Social Sauna Model Scales
Wellness Trends · 9 minLaunch Calendar
Apr 15
HUUM HIVE S Smart HeaterHUUM
ProductApr 22
May 1Nordic Sauna Technology ConferenceHelsinki
EventTylö Sense Series AvailabilityTylö
ProductMay 8
May 15Q1 Market Intelligence ReportSaunaNews
ReportSaunaLife CL4 Shipping BeginsSaunaLife
ProductJun 1
ISH Frankfurt — Sauna TrackMesse Frankfurt
EventProduct Launches
Product LaunchProduct Launches
HUUM Redesigns Entire Heater Line with Internal Air Tunnel Technology
HUUM has introduced internal air tunnel technology across its flagship HIVE and DROP heater lines, reducing heat-up time by approximately 25% while protecting heating elements from direct stone weight — a change the company says will significantly extend product lifespan.
Sofia Mäkelä·Apr 15, 2024·5 min read
Product LaunchProduct Launches
Tylö Unveils Redesigned Sense Series with Whisper-Quiet Operation
Tylö has introduced a fully redesigned Sense heater series, featuring a new convection system that reduces operating noise by 60% and a minimalist Scandinavian design language.
Sofia Mäkelä·Jun 15, 2023·4 min read
Product LaunchProduct Launches
SaunaLife Introduces Modular Backyard Sauna with Two-Hour Assembly
SaunaLife has launched the Model CL4, a modular outdoor sauna that the company claims can be fully assembled in under two hours without specialized tools. Priced at $4,295, it targets the fastest-growing segment of the residential market.
Sofia Mäkelä·Mar 15, 2022·4 min read
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AnalysisHospitality & Spa
Aman Resorts Unveils 12-Room Thermal Bathing Suite in Its New Iceland Property
The luxury hospitality group's latest project includes one of the largest private sauna facilities ever built inside a hotel.
Elise Lindgren · Mar 15, 2025 · 7 minAnalysisWellness Trends
Bathhouse Brooklyn on Pace for $120M Revenue as Social Sauna Model Scales
The urban bathhouse operator expects to hit $120 million in run-rate revenue by year-end, processing 1,000 customers daily per location.
Anna Virtanen · Jun 12, 2024 · 9 minInterviewCommentary
Interview: Sauna House Founder on Building America's First Sauna-Centric Social Venue
Josh Kim built Sauna House in Asheville with no hospitality experience. Now he's planning a national rollout.
Elise Lindgren · Sep 20, 2023 · 11 minAnalysisMarket Intelligence
The Longevity Investor's Case for Sauna: 40% Mortality Reduction and a $900M Market
Finnish longitudinal data showing a 40% reduction in all-cause mortality for frequent sauna users, combined with a sauna equipment market approaching $1 billion, creates a compelling investment thesis.
Marcus Hale · Feb 23, 2015 · 8 minHospitality & Spa
AnalysisMar 15, 2025
Aman Resorts Unveils 12-Room Thermal Bathing Suite in Its New Iceland Property
AnalysisMay 20, 2024
Equinox Expands Sauna Offerings Across 15 Flagship Locations
Wellness & Commentary
AnalysisJun 12, 2024
Bathhouse Brooklyn on Pace for $120M Revenue as Social Sauna Model Scales
AnalysisJan 15, 2025
Cold Plunge Market Hits $380M as Category Creates New Sauna Buyers
InterviewSep 20, 2023
Interview: Sauna House Founder on Building America's First Sauna-Centric Social Venue
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