SaunaNewsMarkets
Results, filings, market sizing, and trade data from the sauna industry. Every figure carries its source and date.
Market sizes from research firms and results from company filings, each with its date.
$905M
The global sauna equipment market in 2024.
Source: Grand View Research
$380M
The global market for cold plunge tubs in 2025, approximate.
Source: SkyQuest
$584B
Wellness real estate worldwide in 2024: buildings designed around the health of the people in them.
Source: Global Wellness Institute
€198.9M
Harvia revenue for 2025, reported in euros.
Source: Harvia Plc financial statements bulletin
NoteMarket sizes are estimates published by research firms. Each firm sets its own scope and method, so figures from different firms do not add up or compare directly.
The listed company we track, from its own filings and financial calendar.
Listed company
Sauna and spa company based in Muurame, Finland. Its brands include Harvia, EOS, Almost Heaven Saunas, Kirami, ThermaSol and Sentiotec.
HARVIA stock chart by TradingView
19.6%
Adjusted operating profit as a share of revenue for 2025.
Source: Harvia Plc financial statements bulletin
€0.77
Total dividend per share for 2025, payable in two installments: April and October 2026.
Source: Harvia Plc financial statements bulletin
Harvia's North American surge came with a warning label: cabins grew 44%, steam fell 13.8%, and a three-week factory shutdown pushed about EUR 4 million of high-margin heater deliveries into the back half. The investor call made clear which parts are timing, which are mix, and where Harvia wants to buy next.
Reporting dates from the companies we track, listed once they are published.
Market size, pricing, and results, newest first.
Roughly 90% opened since 2020, more than half in 2025 alone. A full 12-seat Irish session bills more per hour than a 7-seat US one at a higher ticket, and Kerry's new beach permits preview what American councils will ask.
Christer Lybäck’s 3,300-pound Tulikivi burns down in the open air, then rolls into a brick-lined bay on rails, so ten people bathe in a smoke sauna that has never had a fire inside it. Outside-feed stoves already sold in the US move the loading door out of the hot room. This moves the whole fire out of the building, and takes the soot that keeps savusauna from working as a paid amenity with it.
Anthony Geisler’s Sequel Brands says 70 franchisees have claimed 200 territories for its longevity concept before a single center has opened, turning sauna and cold plunge into a spec-locked national purchase order and setting up a fight with the independent studios already working those five metros.
Independent durability testing by Saunologia’s Lassi Liikkanen shows ceramic sauna stones lasting close to four times longer than natural alternatives. Liikkanen writes that manufacturer bans on ceramic stones are not justified by his data. Harvia’s manuals ban ceramic stones; IKI’s ban all but Kerkes.
A growing number of sauna brands are marketing 30 to 40 percent savings through pre-tax health accounts. Behind that promise sit three companies with very different approaches to the Letter of Medical Necessity, and a 2024 IRS warning that the brand landing pages we reviewed do not mention.
Tariffs, freight, lumber, and the rules that decide what a sauna costs to import.
The SaunaNews Weekly
Launches, openings, company moves, standards, and research, each with its source.
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