- Publisher
- SaunaShare, Inc.
- Sections
- Makers, Launches, Markets, Research & culture, Places, Trade, Commentary
- Languages
- English, with selected stories in Finnish
What we cover
Sauna now shows up in hotel plans, city budgets, building codes, factory expansions, and a lot of backyards. SaunaNews follows the people and companies behind all of it: the makers of heaters, cabins, controls, and wood; the bathhouses, hotels, spas, gyms, and clubs that run hot rooms; the rules and trade policy that decide what gets built and what it costs; and the studies on what regular bathing does for people.
We also keep a calendar of sauna events worldwide, from Aufguss competitions to trade shows, and profiles of the companies we cover , with each fact linked to its source.
Who it’s for, and from
SaunaNews is news for the people who build, run, sell, and use saunas:
- 01Build: heater, sauna, and wood makers in Finland, Estonia, North America, and beyond, and the builders, architects, and designers who specify sauna rooms
- 02Run: bathhouses, hotel spas, gyms, clubs, public saunas, and mobile saunas
- 03Sell: dealers, retailers, distributors, and the sales desks at sauna companies
- 04Use: people with a sauna at home, and everyone who books a session
How we report
- 01
News first
Every story starts with what changed: who did what, where, and when.
- 02
Sources you can check
Figures, quotes, specs, research findings, and health claims carry their source, linked at the claim when a public link exists.
- 03
Plain words, US units
Temperatures in °F, sizes in feet and inches, weights in pounds.
- 04
When we don't know, we say so
If a company hasn't disclosed a price, a date, or a test result, the story says that.
Analysis and opinion are labeled, and kept apart from the facts they rest on. A company's claims are reported as that company's claims. When a spec comes from a metric source, the original figure may follow in parentheses, and when a detail is missing, the story leaves it blank rather than guessing.
If we get something wrong, we fix it. Send the link and the claim to .
A SaunaShare company
SaunaNews is one of four sites run by SaunaShare, Inc.
Read.
SaunaNews
Reporting on the business and culture of sauna.
You are hereVisit.
SaunaShare
Real saunas you can visit, and stays where the sauna is the point.
Design.
SaunaDesignPro
Plan a sauna room in 2D and 3D, bench by bench, before anything is built.
Buy.
Sauna Marketplace
Saunas, heaters and wood, with help sizing it all to your room.
Who owns SaunaNews
SaunaNews is published by SaunaShare, Inc. The same company runs SaunaShare.com, a guide to places to sauna, and SaunaMarketplace.com, a store that sells saunas, heaters and sauna wood. Many of the products we write about are for sale there.
That is where most of what we know comes from. We size heaters to real rooms, sort out the freight, hear from owners years after the install, and have stood on factory floors in Estonia. Very little of that shows up in a press release.
It also means we are not neutral, and we won't pretend to be. That experience may change what we write about and what we don't.
Paid placements are labeled Sponsor.
About the logo
The SAUNA wordmark is shared across the SaunaShare family. Its U is a sauna ladle (kauha in Finnish, kulp in Estonian), the tool that throws water on the hot stones to make löyly, the wave of heat and steam that follows.
Editorial standards
These are the rules SaunaNews works by. The editorial standards page has the longer version.
- 01Claims are attributed to their primary source, and linked at the sentence they support when a public link exists.
- 02Speculation is labeled as speculation. Forecasts cite their data. Quotes are verbatim and never composited.
- 03Before we publish a claim that could affect a person's or a company's reputation or business, we ask them to respond.
- 04We do not publish anonymous attack pieces.
- 05Body copy uses US customary units.
Ethics
SaunaNews does not accept gifts, paid travel, or speaking fees from companies it covers without saying so in the relevant story.
Advertisers and sponsors do not review, approve, or influence reporting before publication. Sponsored content is labeled as sponsored and set apart from reporting; the sponsored content policy has the details.
Sources and verification
We prefer named, on-the-record sources. We use an unnamed source only when the information is in the public interest, the source has direct knowledge of it, the source would face real professional or legal consequences for speaking on the record, and at least one other source or document backs it up.
We check figures, including company financials, market sizing, and research findings, against primary sources before publication. When the data has limits, such as a small sample, a narrow method, or a conflict of interest, the story says so.
Corrections
Diversity and inclusion
Sauna is a global industry with deep roots in Finland, Estonia, Russia, Japan, Turkey, and beyond. We look for sources and perspectives across countries, genders, and career stages, and we don't treat any single national tradition as the default way to understand sauna.
We cover companies and operators of every size, from family-run workshops to publicly traded manufacturers.
Reader feedback
Feedback, story tips, and disagreement are welcome. Write to or use the contact form .
Masthead
SaunaNews Staff- Research, standards and the sauna industry
- SaunaShare, Inc.
- Publisher
Reach the newsroom
- Events
- Send the dates, place, and official link through the contact form
- Sponsorship
- Sponsor SaunaNews
- Everything else
- The contact form
