Pool Spa Patio Expo 2026

The Pool Spa Patio Expo runs November 17 to 19 at the Ernest N. Morial Convention Center in New Orleans. Pre-conference education is scheduled for November 14 to 16.

HUUM at booth 2019, with the CORE Wall

HUUM is at booth 2019 on the first floor of the exhibit hall, and this is the second year the Estonian company has staffed a US show with its own team rather than leaving it to distribution. It told partners that is deliberate.

The concrete news for American buyers is the CORE Wall. HUUM says it will introduce the wall-mounted CORE to the North American market at the show. Until now the wall-mounted CORE variants have been a European line: HUUM lists the CORE Wall Combi in four outputs from 4.5 to 9.0 kW for rooms of roughly 106 to 459 cubic feet, wired for 400V three-phase and carrying a CE certificate. North America has had the floor-standing CORE only, at 240V. A US version means a different electrical spec and a different certification path, and HUUM has not published either yet. Ask at the booth before you spec one.

That path is not academic. HUUM's heaters reach 230°F with a UKU controller by certifying to the UL standard through SGS rather than carrying a UL listing, a distinction we covered in our reporting on the UL 60335-2-53 transition. Background on the line is in our story on the bench-embedded CORE's US launch and the App 4.0 rebuild, and the HUUM company profile collects the rest.

Other sauna brands on the floor

PSP is a pool show first, so the sauna contingent is small and worth knowing by name:

• HUUM, booth 2019
• Thermory USA & Homecraft Saunas, booth 2501
• Leisurecraft, booth 2619
• Redwood Outdoors, booth 855 (saunas and cold plunge)
• Watkins Wellness, booth 1501, which brings Finnleo into the hall alongside Hot Spring Spas
• Alphasauna, booth 2643, and Shenzhen Dioo, booth 1937
• VAPA Sauna, booth 747, MonaLisa Bath Ware, booth 2237, and Zhongshan Neptum, booth 537

Note what is missing. Harvia, Auroom, Tylö and Saunum are not in the PSP directory, and several of them are at Piscine Global in Lyon the same week. Two shows, the same days, and the European brands mostly chose Lyon. HUUM is one of the few working both sides of the Atlantic this November, and in Lyon it does it from someone else's stand.

Why it matters

Pool Spa Patio Expo is where North American distribution deals happen. For European sauna manufacturers trying to build US dealer networks, this is the room. The show sits alongside IBS and KBIS as one of the three annual US trade events where sauna products get meaningful floor time. PSP reaches the channel that already sells water; IBS reaches the builders who decide what goes into a house before it is built.