SaunaNews
The Sauna Industry's Record of Note
Coverage is matched from article tags, headlines, excerpts, and known aliases so this page stays current as new reporting is added.
Leisurecraft launches the CT Element, a glass-fronted indoor sauna kit in three sizes built from Thermo Grandis. Priced between Almost Heaven and Auroom, it fills a gap in the home sauna market, but the wood choice and Canadian shipping logistics deserve a closer look.
The fourteen new sauna SKUs at ThermaSol.com are built in Sastamala, Finland by Kirami, the wood-fired hot-tub maker Harvia bought in May 2021 for EUR 7 million plus a EUR 4 million earnout. The cabins ship in Europe under the Kirami FinVision® nameplate. ThermaSol's American product pages say 'designed and crafted in the U.S.A.' Kirami's product pages say 'designed and manufactured in Finland.' The price band runs from $30,393 for an indoor Lumaria Medium to $107,182 for the outdoor flagship Ombra. The American premium sauna market has been culturally Finnish for years. Harvia has now closed the loop.
Auroom Wellness launches VelEira, a cold plunge designed as a companion product to its outdoor saunas rather than a standalone recovery tub. The matching cladding options signal a product strategy shift: contrast therapy as a sauna add-on, not a separate category.
Auroom Wellness launches the Duetto Infrared Set, Finnish-made 900W panels that retrofit onto any existing Auroom sauna to create dual-mode rooms. The product is EU-only for now, with no confirmed North American voltage variant or UL listing.
Estonia's 34+ sauna manufacturers, led by Thermory, HUUM, and Saunum Group, have turned a tiny Baltic nation into one of the world's most important sauna production hubs. Here's why it matters for American buyers.