SaunaNews
The Sauna Industry's Record of Note
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The fourteen new sauna SKUs at ThermaSol.com are built in Sastamala, Finland by Kirami, the wood-fired hot-tub maker Harvia bought in May 2021 for EUR 7 million plus a EUR 4 million earnout. The cabins ship in Europe under the Kirami FinVision® nameplate. ThermaSol's American product pages say 'designed and crafted in the U.S.A.' Kirami's product pages say 'designed and manufactured in Finland.' The price band runs from $30,393 for an indoor Lumaria Medium to $107,182 for the outdoor flagship Ombra. The American premium sauna market has been culturally Finnish for years. Harvia has now closed the loop.
Harvia expanded beyond sauna with the May 2021 acquisition of Kirami, a Forssa, Finland manufacturer of wood-fired and electric hot tubs. The deal closed at EUR 7 million with an earnout of up to EUR 4 million. The stock hit an all-time high on the news.