SaunaNews
The Sauna Industry's Record of Note
Coverage is matched from article tags, headlines, excerpts, and known aliases so this page stays current as new reporting is added.
Logan Paul showed his 23.6 million YouTube subscribers an Estonian-made SaunaLife G6 outdoor sauna powered by a Saunum Air L heater in a vlog about his torn triceps injury. The organic mention, motivated by his father’s heart attack and citing cardiovascular research, represents Saunum’s largest unpaid audience exposure to date.
Saunum pulls the Air 10 from its North American lineup, leaving the Air heater at 5kW and 7kW only. For large-room buyers, the Air L picks up where the Air 10 left off, with a lower rock basket that improves air-blending performance.
Estonia's 34+ sauna manufacturers, led by Thermory, HUUM, and Saunum Group, have turned a tiny Baltic nation into one of the world's most important sauna production hubs. Here's why it matters for American buyers.