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SaunaNews. News on the business and culture of sauna: launches, openings, company moves, standards, and research.

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Friday, October 9, 2026

A SaunaShare company

Now in Balotești: Sauna Fest 2026 at Therme București, Oct 5–25
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SaunaNews/News

News

Every SaunaNews story, newest first.

Stories
176
Sections
7
Latest
Oct 8, 2026

176 stories

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LaunchesNews

In Pictures: Patricia Urquiola’s Baluar Sauna and Hammam for Effe

Effe’s new Baluar images show Patricia Urquiola’s modular sauna and hammam in light and dark linden, from freestanding rooms to paired layouts.

Oct 8, 2026·3 min read

No. 01Oct 08
PlacesNews

Midjourney plans a San Francisco spa with water-based ultrasound scanning

Basalt Architects is designing the Union Square bathhouse. Midjourney now targets early 2028 and defines its launch scanner as a body-composition tool.

3 min read

No. 02Oct 08
PlacesNews

Plugin Heat Club reports 12,000 monthly guests across two Copenhagen sites

The Danish operator combines 75-minute sauna sessions, optional cold immersion and its own facilitator-training system.

3 min read

No. 03Oct 08
PlacesAnalysis

Sauna masters balance performance, heat management and guest care

Chris Shenkle and Anders Hage describe the work behind Aufguss, the limits of short courses and the importance of staff recovery.

3 min read

No. 04Oct 08
PlacesAnalysis

Earth Lagoon adds three changing-room approaches to its Icelandic spa

Basalt’s completed Mývatn expansion combines communal, private and VIP changing, with lessons for privacy and independent access.

3 min read

No. 05Oct 07
Research & cultureNews

21 Researchers Work Toward Common Standards for Sauna Science

2 min read

No. 06Oct 07
MakersNews

EU Wood-Fired Sauna Heater Standard Changes on February 9, 2027

2 min read

No. 07Oct 07
PlacesNews

Saunoa Plans an Ottawa River Sauna and November Toronto Opening

2 min read

No. 08Oct 06
Industry NewsNews

Estonian Sauna Trust Debuts: HUUM, Auroom, Leil and DWILD Unite

6 min read

Index

Earlier stories, newest first.

No.DateStorySectionRead

2026

  1. 09Oct 06

    HUUM Takes CORE Commercial With CORE Pro, Debuts KLINT at Interbad

    LaunchesNews
    Launches
    6 min
  2. 10Oct 06

    DCS Brings Its Award-Winning Heater Guard, the DIATRON OSU-400, to Interbad

    MakersBrief
    Makers
    3 min
  3. 11Oct 05

    Bathhouse Puts Daily Aufguss on the World Stage

    PlacesNews
    Places
    2 min
  4. 12Oct 04

    Badii Talk Gathers Sauna Founders’ Advice on Building a Business

    PlacesNews
    Places
    4 min
  5. 13Oct 03

    FinnFunn Brings a Wood-Fired Sauna Village to Troy, New Hampshire

    Research & cultureBrief
    Research & culture
    2 min
  6. 14Oct 02

    Bathhouse Opens Atlantic Avenue Backyard With Pool and Sauna

    PlacesBrief
    Places
    1 min
  7. 15Oct 01

    What It Takes to Put 102 Private Saunas in a Helsinki Hotel

    PlacesNews
    Places
    4 min
  8. 16Sep 30

    Therme Bucharest’s Sauna Fest Draws Aufguss Masters From 29 Countries

    PlacesBrief
    Places
    3 min
  9. 17Sep 30

    Seattle Sauna Festival Returns to Ballard With 90-Minute Sessions

    PlacesBrief
    Places
    3 min
  10. 18Sep 29

    Cold Plunge Guidance Calls for 3 ppm Chlorine, 30-Minute Turnover and a 5-Minute Sign

    PlacesAnalysis
    Places
    4 min
  11. 19Sep 29

    14 of 16 Bathhouse and Thermal Sites Open Over 5 Years Report $300K+ a Month; 1 of 9 New Ones Does

    MarketsAnalysis
    Markets
    4 min
  12. 20Sep 26

    SaunaShare, Inc. Buys SaunaNews.com and Plans to Grow the Sauna Trade’s Newsroom

    MarketsNews
    Markets
    8 min
  13. 21Sep 24

    Public Sauna Gets a Charter as the Oslo Sauna Congress Opens

    PlacesNews
    Places
    6 min
  14. 22Sep 23

    SCHWET Brings a Banya, and a Kitchen, to Tribeca in October

    PlacesNews
    Places
    3 min
  15. 23Sep 22

    The $1.42T Men’s Wellness Market Is Wide Open for Sauna. The Proof Is Already Built: 2,315 Men, 20 Years.

    MarketsAnalysis
    Markets
    10 min
  16. 24Sep 18

    Sauna360 Recalls 41,580 Infrared Saunas; Tylö Bench Recall Expands After First Repair Failed

    MakersNews
    Makers
    9 min
  17. 25Sep 18

    Bangor Survey Asks What Happens Between Sauna Rounds; US Responses Are Thin

    MarketsAnalysis
    Markets
    14 min
  18. 26Sep 10

    Women Sleep Better and Hurt Less After Sauna, Men Report No Change, per 588-Person Swedish Study

    Research & cultureAnalysis
    Research & culture
    8 min
  19. 27Aug 23

    Finished Canadian Saunas Miss the 50% Tariff List; Their Cedar Cladding Doesn’t

    TradeAnalysis
    Trade
    14 min
  20. 28Aug 20

    Grotto Baths Gives Wynwood a Bathhouse Instead of Another Bar

    PlacesAnalysis
    Places
    6 min
  21. 29Aug 20

    French Villages Fight to Keep Their $3.50 Pools Open

    PlacesAnalysis
    Places
    6 min
  22. 30Aug 20

    Mikkel Aaland Brings Sweat Back With New Naked Sweat

    CommentaryBrief
    Commentary
    5 min
  23. 31Aug 17

    Can Sauna Prepare You for a Heatwave? Yes, Just Not During One

    Research & cultureAnalysis
    Research & culture
    8 min
  24. 32Aug 14

    Aalto University Runs the First Zero-Gravity Sauna Simulations

    Research & cultureNews
    Research & culture
    5 min

33 of 176 shown

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