News Markets
Market size, pricing, results, and trade data, each figure with its source and date.
Early results of a bathhouse benchmark run through two GWI initiatives: 71% of open sites report positive cash flow; 47% of respondents invested $2M or more.
SaunaShare, Inc., the company behind SaunaShare.com and SaunaMarketplace.com, has bought SaunaNews.com. The trade site covers the business of sauna, which had no trade press of its own in English, and SaunaShare, Inc. plans to grow it.
Research and Markets sizes men’s wellness at $1.42 trillion, and Pinterest’s 2026 men’s report describes a customer who wants group time, a workout and no phone. Neither mentions sauna, which has what almost nothing else in that market has: 2,315 men followed for 20 years, users who already skew male and come for the company, and a bipartisan Office of Men’s Health bill about to ask who reaches men. The opening, and what to do with it on the schedule, the FAQ and the deck.
Sauna studies almost never recorded how many rounds people took or how they cooled between them. Bangor’s questionnaire asks, and its sample is heavily UK and Finnish so far. The group’s own trial found 90 seconds of cold sharply cut the core-temperature rise across a two-round sitting.
Roughly 90% opened since 2020, more than half in 2025 alone. A full 12-seat Irish session bills more per hour than a 7-seat US one at a higher ticket, and Kerry’s new beach permits preview what American councils will ask.
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