Sauna for All's Public Sauna-Bathing Charter sets ten principles for how public saunas are priced, run and funded, and Sauna for All founder Becky Pelkonen speaks at the International Sauna Congress on Saturday. It isn't a certification.
TO OCT 25
8 min
News and analysis for the people who build, run, sell and use saunas.
Effe’s new Baluar images show Patricia Urquiola’s modular sauna and hammam in light and dark linden, from freestanding rooms to paired layouts.
Basalt Architects is designing the Union Square bathhouse. Midjourney now targets early 2028 and defines its launch scanner as a body-composition tool.
The Danish operator combines 75-minute sauna sessions, optional cold immersion and its own facilitator-training system.
Chris Shenkle and Anders Hage describe the work behind Aufguss, the limits of short courses and the importance of staff recovery.
Heaters, cabins, wood and controls from the makers of Estonia and Finland.
The 12 to 21 kW CORE Pro keeps its heating elements in a service drawer, and two can run side by side at 42 kW for big bathhouse rooms. KLINT Solo puts the controls inside the heater.
Market size and company results. Every figure carries its source and date.
$905M
The global sauna equipment market in 2024.
Source: Grand View Research
$380M
Approximate global cold plunge market in 2025.
Source: SkyQuest
$876B
The global wellness real estate market in 2025.
Source: Global Wellness Institute
€198.9M
Harvia revenue for 2025, reported in euros.
Source: Harvia Plc financial statements bulletin
Bathhouses, hotels, spas, and clubs: who opened, who's building, and how the rooms are specified.
Travis Talmadge’s World Masters appearance puts a spotlight on Bathhouse’s seven daily sauna ceremonies, included with each visit.
Festivals, Aufguss, trade shows and investor dates, soonest first.
Photo: Jaan Künnap / Wikimedia Commons (CC BY-SA 4.0). Representative image, not a participating home sauna.
RõugeEE
Families across Rõuge Parish open private home saunas for three days, ending with more than 100 people whisking together beside Estonia’s deepest lake. A regional tourism program built from homes, not a purpose-built venue.
TO OCT 25
Balotești, near Bucharest, Romania
Every story starts with what changed: who did what, where, and when.
Figures, quotes, specs, research findings, and health claims carry their source, linked at the claim when a public link exists.
Temperatures in °F, sizes in feet and inches, weights in pounds.
If a company hasn't disclosed a price, a date, or a test result, the story says that.
