s a u n a
“…e n j o ht a j a Klafs jatkaa vahvasti uusilla innovaati- oilla muun muassa huoneistosaunojen markkinoilla. Klafsin Sauna…”
Open issue sourcePage-level source notes from the complete 2012–2026 Sauna-Lehti digital archive, retained for reporting and product research. A mention is not an endorsement.
“…e n j o ht a j a Klafs jatkaa vahvasti uusilla innovaati- oilla muun muassa huoneistosaunojen markkinoilla. Klafsin Sauna…”
Open issue source“…kirjoitettaessa tammikuun lopulla ennusteet ovat edelleen kohtalaisen epäselviä. Klafs on toisena ja TyloHelo , vai pitäi- sikö sanoa Sauna360 ,…”
Open issue source“Klafs on toisena”
Open issue source“…Tarkoitus on esimerkiksi vierailla eräässä maailman suurimmassa saunayrityksessä KLAFS:issa, joka on myös kongressin päätukija. Ennen kongressin avausta on myös mahdollisuus…”
Open issue sourceCoverage is matched from article tags, headlines, excerpts, and known aliases so this page stays current as new reporting is added.

Bichler started at RUKU Sauna-Manufaktur on July 1, six days before KLAFS put its S1 on US sale at $44,900 to $51,900. KLAFS reached America inside Kohler, which already had US showrooms, US installers, and a listed heater. RUKU is 30 people, owned by a southern-German succession fund whose other four holdings are furniture, deep-hole drilling, auto parts, and precision machining. Its catalog names VDE and TUV testing with the GS mark, and no North American mark at all.

KLAFS, a Kohler subsidiary, begins taking US orders for the S1 retractable sauna at $44,900 to $51,900. Beside Sun Home’s $10,599 Nova launch the same week, the S1 marks the top of a market that is stratifying fast.

Leisurecraft launches the CT Element, a glass-fronted indoor sauna kit in three sizes built from Thermo Grandis. Priced between Almost Heaven and Auroom, it fills a gap in the home sauna market, but the wood choice and Canadian shipping logistics deserve a closer look.

The fourteen new sauna SKUs at ThermaSol.com are built in Sastamala, Finland by Kirami, the wood-fired hot-tub maker Harvia bought in May 2021 for EUR 7 million plus a EUR 4 million earnout. The cabins ship in Europe under the Kirami FinVision® nameplate. ThermaSol's American product pages say 'designed and crafted in the U.S.A.' Kirami's product pages say 'designed and manufactured in Finland.' The price band runs from $30,393 for an indoor Lumaria Medium to $107,182 for the outdoor flagship Ombra. The American premium sauna market has been culturally Finnish for years. Harvia has now closed the loop.

Kohler acquired KLAFS in 2024 and is now selling European-built saunas in the US with turnkey nationwide installation and a proprietary KLAFS FERO heater. SaunaNews maps the corporate strategy, the dual-brand play, and the vertical integration behind the biggest brand entrance the American sauna market has seen.

Aufguss USA Nationals 2026 returns to Brooklyn May 19–21 with an expanded three-day format, doubled WM qualification slots, and the largest event sauna in the country. The infrastructure behind the competition tells you where American sauna culture is headed.
Luxury hotel groups are treating thermal bathing not as a spa add-on but as a primary draw. Aman, Four Seasons, and Mandarin Oriental have all announced significant thermal wellness investments across their upcoming properties, signaling a shift in how the industry thinks about sauna and heat-based experiences.