HUUM

HUUM makes electric sauna heaters, wood-burning sauna stoves, and sauna controllers. It is based in Tartu vald, Estonia.

Headquarters: Vahi tee 9, Tartu vald, 60534, Estonia; Source huum.eu
Founded: 2013; HUUM OÜ registered in Estonia on October 30, 2013; Source e-krediidiinfo.ee
Makes: Electric sauna heaters
Wood-burning sauna stoves
Sauna controllers
Heater accessories
Sauna accessories and lifestyle
Ownership: Operated by Estonian company HUUM OÜ (registry code 12561761); Source huum.eu
Website: huum.eu (opens in a new tab); Instagram (opens in a new tab)Facebook (opens in a new tab)YouTube (opens in a new tab)

Our coverage

SaunaNews stories about HUUM, newest first.

01Aug 09
Sun Home Adds Traditional Nova Saunas as Plunge Launches Infrared Line
Launches
Launches
5 min
02Jun 14
HUUM Rebuilt Its App From Scratch. The Biggest Change Is One You Cannot See.
Launches
Launches
4 min
03May 15
Haljas Houses Is Now a Three-Time Red Dot Winner
Launches
Launches
4 min
04Apr 18
HUUM Makes Its Air Tunnel Standard Across the HIVE Heater Line
Launches
Launches
5 min
05Apr 12
How Estonia Became a Sauna Manufacturing Powerhouse
MarketsAnalysis
Markets
12 min
06Apr 11
The New UL Sauna Heater Standard Is Here. The Building Code Isn’t Ready.
MarketsAnalysis
Markets
12 min
07Apr 10
HUUM Core Now in the US: An Electric Heater Built to Disappear Into Your Bench
Launches
Launches
6 min
08Mar 15
Which Sauna Brands Are Most Exposed to US Tariff Increases?
TradeAnalysis
Trade
6 min

Events

Upcoming events that list HUUM as an exhibitor, sponsor or partner.

All events

OCT 06TO OCT 08
Trade show
Interbad 2026
StuttgartDE
Exhibitor, Hall 1 stand 1C32, on the shared Estonian Sauna Trust stand. HUUM calls Interbad its biggest event of the year.
Source messe-stuttgart.de
Trade show
NOV 17TO NOV 19
Trade show
Pool Spa Patio Expo 2026
New OrleansUS
Exhibitor, booth 2019 on the first floor. Second year staffing the show with its own team, and the North American introduction of the CORE Wall.
Source ge26psp.mapyourshow.com
Trade show
NOV 17TO NOV 20
Trade show
Piscine Global 2026
ChassieuFR
Present without its own stand, working the show from the Auroom stand (6D78) with its European sales team.
Source piscine-global.com
Trade show

Facts

Each fact links to the public source it comes from. Last updated Sep 25, 2026.

The record05

Legal entity: HUUM OÜ, Estonian registry code 12561761 and VAT number EE101690416; Source huum.eu
Manufacturing: HUUM says its heaters are developed and produced in Estonia with Estonian metal-processing partners; Source huum.eu
Owned web estate: huum.eu, huum.ee, huum.de, huum.fi, huum.se, huum.fr, huum.ru, and North American site huumsauna.com; some localized domains now redirect or have sparse current sites; Source web.archive.org
Dealer footprint: HUUM's current dealer directory lists partners across 42 country or market labels, including the United States and Canada; Source huum.eu
Name: HUUM connects its name to words for glow, steam, twilight, shade, and daybreak across Estonian, Latin, ancient Germanic, Icelandic, and Livonian; Source huum.eu

People02

Siim Nellis: Founder; third-generation sauna-stove producer; Source huum.eu
Mihkel Masso: Designer of HUUM's first heater, DROP; Source huum.eu

Product lines05

Electric sauna heaters (official page, opens in a new tab): DROP, HIVE, HIVE Mini, CLIFF, CLIFF Mini, STEEL, STEEL Mini, CORE, and CORE Wall families.
Wood-burning sauna stoves (official page, opens in a new tab): HIVE Wood and HIVE Flow families.
Sauna controllers (official page, opens in a new tab): UKU Local and UKU WiFi systems, control panels, and the HUUM mobile app.
Heater accessories (official page, opens in a new tab): Safety railings, embedding flanges, reflectors, heating elements, protective components, chimney products, and model-specific parts.
Sauna accessories and lifestyle (official page, opens in a new tab): Stones, tools, lighting, fragrances, textiles, and HUUM-branded lifestyle goods.

Timeline15

2011: Founder Siim Nellis begins developing HUUM's first electric heater with product-design students at the Estonian Academy of Arts.; Source huum.eu
2012: HUUM says the water-drop-inspired DROP design was worked out in 2012 and was ready for production; DROP becomes HUUM's first heater.; Source huum.eu
2014: HUUM launches UKU, which the company describes as the first sauna control unit compatible with a smartphone app. Its first archived English site presents DROP, UKU, and the mobile app from a Tartu address.; Source web.archive.org
2014: DROP receives four Estonian recognitions shown in HUUM's later site archive: the Estonian interior designers' people's choice, the Bruno readers' choice product-design award, a Golden Egg bronze for visual identity, and an Estonian Design Awards honorable mention.; Source web.archive.org
2015: DROP wins the Red Dot Product Design Award; HUUM credits designer Mihkel Masso.; Source huum.eu
2016: HIVE joins DROP on HUUM's archived product lineup, extending the portfolio into larger electric-sauna rooms.; Source web.archive.org
2017: HIVE Wood appears on HUUM's archived site, marking the company's expansion from electric heaters into wood-burning stoves.; Source web.archive.org
2019: A redesigned HUUM site broadens the company story beyond a product catalog, adding its Estonian-sauna narrative, manufacturing story, dealer network, support journey, and heater-selection calculator.; Source web.archive.org
2020: HUUM's North American website, huumsauna.com, is live by October with US-market versions of HIVE Mini, DROP, HIVE, UKU, support, and dealer content.; Source web.archive.org
2021: HUUM's global site begins explicitly promoting Wi-Fi-controlled heaters as available in the United States and Canada through huumsauna.com.; Source web.archive.org
2021: CLIFF and the UKU control system each win Red Dot Product Design Awards.; Source huum.eu
2023: HUUM's global and North American sites move to a shared nature-inspired brand platform centered on Estonian heritage, mild steam, smart controls, and production in Estonia.; Source web.archive.org
2024: HIVE Flow replaces HIVE Wood as the wood-burning product featured on HUUM's global homepage, introducing the company's newer efficiency- and emissions-focused stove platform.; Source web.archive.org
2025: HUUM expands the homepage assortment beyond heaters and controls to fragrances and branded lifestyle merchandise.; Source web.archive.org
Jun 2026: HUUM releases App 4.0 after rebuilding its server infrastructure; the company says app-controller communication is up to three times faster and adds bookings, multi-sauna views, usage statistics, and real-time alerts.; Source huum.eu

Report an error in these facts

In the Sauna-lehti archive

Mentions in Sauna-lehti, the Finnish Sauna Society's magazine, in 2021, quoted as extracted from the scanned page. A mention is not an endorsement.

3/2021 · p. 66Editorial
“…tuonut markkinoille saunan ohjauskeskuksen Wi-Fi etäohjauksella. UKU Glass Black ohjauspaneelin avulla saunan lämmittäminen on helppoa ja kätevää.…”
Source sauna.fi

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