SaunaNews
The Sauna Industry's Record of Note
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EOS Saunatechnik will introduce the Morpheus Pro in a May 21 webinar. The commercial heater does not appear on the company’s product catalog or 2026 new-products page, making the session the earliest look at Harvia’s German subsidiary’s hardware pipeline.
The Aufguss World Championships, the global competition for the choreographed towel-waving German sauna ritual, returned in 2025 in Verona, Italy. Harvia Group sponsored the event, and the competition sauna was powered by an EOS heater. The sponsorship is part of Harvia's broader marketing push to build sauna culture beyond Finland and Germany, aligning the Harvia and EOS master brands with the growing global Aufguss community.
Harvia operates five core production facilities across four continents: Muurame (Finland), Lewisburg (West Virginia), Gheorgheni (Romania), Guangzhou (China), and Driedorf (Germany). Each plant has a specialty. Together they handle over 150,000 heaters per year and more than 10,000 saunas per year for a business doing nearly EUR 200 million in annual revenue.
Harvia announced a majority acquisition of EOS Group, the German premium sauna heater and spa-controls manufacturer based in Driedorf. The deal, consideration undisclosed at signing, moves Harvia decisively into the commercial and ultra-premium residential segment and brings Germany into the Harvia manufacturing map.