Piscine Global 2026

Piscine Global 2026 runs November 17 to 20 at Eurexpo Lyon. GL events Exhibitions expects around 1,000 exhibitors and brands, up on 2024, partly by opening extension 4.3 of Hall 4. The 2024 edition drew 24,000 professionals, 42 percent of them from outside France, across 113 countries.

It is a pool show with a serious wellness wing, not a sauna show. That is the useful thing to know before booking: the heater brands are here, but they are sharing a hall with water treatment, liners and pool robots.

HUUM is here, on Auroom's stand

HUUM told partners in September that it is not taking a stand of its own in Lyon this year. It is part of the Auroom setup with its European sales team on site, and it asked partners to flag a visit in advance rather than turn up cold. The official exhibitor directory lists Auroom OÜ at stand 6D78.

The two are not strangers. Auroom is part of the Thermory group, and six weeks earlier both companies share stand 1C32 at Interbad in Stuttgart as founding members of the Estonian Sauna Trust. Lyon is the cheaper half of that arrangement: European reach without a second stand build.

For background on what HUUM will be talking about, see the bench-embedded CORE, the App 4.0 rebuild, and how Estonia became the world's sauna manufacturing base. The HUUM company profile tracks the company across our coverage.

Sauna brands at Piscine Global

Thirty-seven exhibitors are filed under the show's sauna category. Hall 6 carries nearly all of them:

• Auroom, stand 6D78, with HUUM on the stand
• Harvia Austria and EOS Saunatechnik, stand 6C40
• Cariitti, stand 6E72
• Narvi Sauna, stand 6F104
• Sawo Nordic, stand 6G72
• Tulikivi, stand 6H30
• Superior Wellness, stand 6E40, showing its Hekla Saunas line
• AstierSauna, stand 6F120, and NN Saunas, stand 6J60
• Wellis Hungary, stand 6F86, and Kaiser Wellness, stand 6H123
• Inbeca Wellness Equipment, stand 4G88, and Jacuzzi Group, stand 4H48

Two absences are worth noting. Klafs and Tylö are not in the Piscine Global directory as of September 21, though Klafs does take stand 1J41 at Interbad. Our read is that the German and Swedish incumbents treat Stuttgart as the European show and Lyon as optional, while the Finns and Estonians work both.

The scheduling is the other story. Piscine Global and Pool Spa Patio Expo in New Orleans run the same week, so any brand with both a European and a North American channel has to split its team or pick one. Most of the European sauna names picked Lyon. HUUM is running both, with its own booth in New Orleans and a shared stand here.