AnalysisHospitality & Spa
World Spa’s Big Bet Is Authenticity at Scale
World Spa’s model is a scale-and-circuit play: more thermal room types, longer dwell time, and a broad operating stack that combines bathing traditions, F&B, events, and private rentals. Co-founder Leonid Khanin frames the project as translational authenticity—rooted in source traditions, but deliberately designed for first-time urban guests and repeat local use.
Arlene Scott·Apr 21, 2026·9 min read