Bathhouse and hospitality operators
Nordic bathhouse operator covered for franchising, unit economics, cold plunge, and the early U.S. social-sauna franchise model.
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Founded in 2019 in Asheville, NC, Sauna House has quietly assembled one of the more credible franchise systems in thermal wellness — complete with a proprietary sauna factory, a no-phone rule, dual 12-kilowatt commercial heaters, and a pipeline that now stretches from Charlotte to Austin.
