Sauna-Lehti 2/2020page 71editorial
s a u n a
“…Perish a History of the Russi - an Bathhouse” (Oxford Press 2019). Pollock asui pitkään Venäjällä ja puhuu sujuvasti kieltä.…”
Open issue sourceSaunaNews
Page-level source notes from the complete 2012–2026 Sauna-Lehti digital archive, retained for reporting and product research. A mention is not an endorsement.
“…Perish a History of the Russi - an Bathhouse” (Oxford Press 2019). Pollock asui pitkään Venäjällä ja puhuu sujuvasti kieltä.…”
Open issue source“…We Would Perish. A History of the Russian Bathhouse. Oxford Univer - sity Press Inc. Oxford, 2019. ISBN: 9780195395488 Everything…”
Open issue source“…Lehti , joka vieraili New Yorkin Manhattanilla sijaitsevassa Bathhouse-kylpylässä ja kirjoitti siitä hämmen- tyneenä artikkelin Helsingin Sanomien Visioon (..). ”Osallistun…”
Open issue source“…yhteen kansainvälisiä saunamestarei- ta, New Y orkin tunnetuimpia bathhouse-toimijoita sekä tuhansia kävijöitä, joille sauna oli yhtä aikaa hyvinvointikokemus, kulttuuri- tapahtuma…”
Open issue source“…kulttuurikeskus Pioneer Works sekä tunnetut New Y orkin bathhouse-konseptit kuten Bathhouse, Othership ja historiallinen Russian & Turkish Baths.”
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The engine room determines the guest room. The linen flow determines the guest satisfaction. Here is everything experienced thermal designers, architects, and operators know about bathhouse development that first-time operators learn the expensive way.
Bathhouse opens its third New York City location, Bathhouse Atlantic Avenue, on Saturday, May 16, 2026, at 540 Atlantic Avenue in Downtown Brooklyn, two blocks west of Barclays Center. The build-out features five heat experiences anchored by a 100-plus-seat event sauna built for Aufguss programming, three thermal pools, a wood-fired Banya, an Infrared Sauna, and a Steam Room, with day passes starting at $29.
Aufguss USA Nationals 2026 returns to Brooklyn May 19–21 with an expanded three-day format, doubled WM qualification slots, and the largest event sauna in the country. The infrastructure behind the competition tells you where American sauna culture is headed.
Bathhouse has raised $35 million from Imaginary Ventures to expand from two New York locations to 10 U.S. cities, anchored by an 85,000-square-foot LA flagship at the former Amoeba Music building on Sunset Boulevard.
Bathhouse, Othership, and Sant Roch have moved Aufguss from European ritual to commercial asset class, and Galgorm's public £10,000-a-month number is the cleanest reference case in the category. Back into the math and utilization is only about 18.5% of theoretical capacity. The real investment thesis is a one-to-thirty labor ratio, not revenue per square foot. For US resorts and hospitality groups, the deciding variables are Sauna Master pay, commercial heater draw, insurance liability, and an honest demand curve, not the headline revenue.
Bathhouse, the New York-based social wellness club, told CNBC it expects to reach approximately $120 million in run-rate revenue by the end of 2026, a milestone that validates the urban sauna social club as a serious business category.