World Sauna Forum Returns to Finland in June 2026

The World Sauna Forum, organized by Sauna from Finland, is heading to Jyvaskyla for its 2026 edition. The three-day event (June 9-11) bills itself as “the most relaxing business event in the world,” and based on past years, it delivers on that promise. The organizer has also been expanding its European B2B footprint through a new media/community partnership, covered in our note on the Sauna from Finland x PoolBiz.eu alliance.

What to expect

The forum brings together sauna manufacturers, wellness operators, architects, researchers, and enthusiasts from around the world for keynote talks, panel discussions, and what is probably the highest concentration of different sauna types you’ll find in one place. Past speakers have included Professor Jari Laukkanen, the University of Eastern Finland researcher whose longitudinal sauna studies have been published in JAMA Internal Medicine.

This year’s event is part of a broader Sauna Region Week (June 6-14), which extends programming across the Jyvaskyla region with public sauna experiences, from what the region bills as the world’s largest smoke sauna to traditional Finnish saunas with full bathing rituals.

Why it matters

For anyone in the sauna business, the World Sauna Forum is the closest thing the industry has to an annual gathering of its global leadership. The networking alone is worth the trip. Tickets and details are available at worldsaunaforum.com.