Sauna from Finland Takes Its North American Push to New Orleans
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Thermory, Leil Saunas and HUUM will also attend the November 17–19 Pool, Spa & Patio Expo, where Sauna from Finland is building toward a larger 2027 presence.
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Sauna from Finland will take its industry network to New Orleans for the International Pool, Spa & Patio Expo on November 17–19. The association plans a larger North American presence in 2027, using this year’s visit to meet potential partners and learn where its members can find business.
North America sauna ambassador Alan Jalasjaa and board chair Carita Pöntiö will represent the network at booth 2923, according to its November 5 announcement.
Thermory, Leil and other sauna exhibitors
Sauna from Finland joins a wider sauna lineup at the show. The exhibitor directory lists Thermory USA and Homecraft Saunas together, alongside HUUM, Leisurecraft, Redwood Outdoors and Watkins Wellness. Leil Saunas has also announced its participation.
- Thermory USA and Homecraft Saunas: booth 2501.
- Leil Saunas: booth 2019 in the first-floor exhibit hall, the same booth listed for HUUM.
- HUUM: booth 2019.
- Leisurecraft: booth 2619.
- Redwood Outdoors: booth 855.
- Watkins Wellness, the group behind Finnleo: booth 1501.
A meeting point for dealers, builders and suppliers
The expo’s official schedule confirms three days of exhibits at the Ernest N. Morial Convention Center. Pre-conference education runs November 14–16. The exhibit floor opens at 10:30 a.m. each day and closes at 5 p.m. on Tuesday and Wednesday, then 2 p.m. on Thursday.
Sauna from Finland describes the 2026 visit as a chance to meet industry professionals, listen to potential partners and explore demand. Its wider export effort covers sauna design and construction, heaters, materials, textiles and bathing experiences.
Supporters named in the announcement include Harvia, Narvi, Leisurecraft, Lunawood, Rento, Cariitti and Jokipiin Pellava. They are identified as supporters of the initiative; the announcement does not set out a product-demonstration lineup for the booth.
The North American plan grows in 2027
The association says next year’s presence will be larger and more visible, but has not named a venue, dates or budget for that effort. Its stated aim is to connect member businesses with local distributors, designers and builders.
The US visit follows a separate European B2B partnership with PoolBiz.eu that took effect in February. It also comes after four Estonian sauna makers introduced the Estonian Sauna Trust at Interbad in October, another effort to organize manufacturers around a shared national sauna identity.
Updated November 5, 2026: Added sauna exhibitors and booth numbers, including Thermory USA and Leil Saunas.
