Leil Saunas Tops Out New Production Facility in Estonia
By Arlene Scott
Correspondent, Research and Industry
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The Estonian cabin sauna maker held a topping-out ceremony at its expanding Tartu County campus. The new building is due in July 2026.
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Leil Saunas, the Estonian cabin sauna manufacturer formerly known as Saunasell, has held a topping-out ceremony at its new production facility in Tartu County, Estonia. The company said construction is scheduled for completion in July 2026.
“This event marks a significant stage in the construction process and reflects our continued growth and expansion,” the company wrote in a LinkedIn post announcing the milestone. “The new building will provide us with improved opportunities to develop our operations and enable us to offer our clients even higher-quality and more efficient solutions.”
Key Facts
- Company Leil Saunas (formerly Saunasell OÜ)
- Headquarters Võnnu, Tartu County, Estonia
- Founded 2010
- Rebranded 2025
- Topping-out ceremony April 17, 2026
- Expected completion July 2026
- Existing facility About 17 acres, 9 production halls, 95,200 square feet of indoor space
- Production capacity 250+ saunas per month
- Distribution 35+ countries
- Employees 80+
Saunasell became Leil Saunas in 2025
Founded in 2010 as Saunasell, the company operated for 15 years under that name before rebranding to Leil Saunas in 2025. The Estonian word leil refers to the steam produced when water is thrown onto hot sauna stones.
The company specializes exclusively in traditional cabin saunas, with no infrared or steam room products in its catalog. Its lineup spans three collections (Pure, Elegant, and Premium) across six named series and more than 25 models, built from Nordic Lunawood ThermoWood, tempered glass, and stainless steel. CEO Romet Tsirna co-founded the business and continues to lead it.
Leil operates from a campus in Võnnu, a small municipality in Tartu County in southeastern Estonia, part of a region that has become one of Europe’s sauna manufacturing hubs. The existing facility covers about 17 acres with nine production halls totaling roughly 95,200 square feet of indoor manufacturing space. The company says it produces more than 250 saunas per month, employs over 80 people, and distributes through partners in more than 35 countries.
A Red Dot award and named clients
Leil earned a Red Dot Best of the Best award in 2024, a distinction in the product design category reserved for what the jury considers groundbreaking design.
The company’s website lists several high-profile clients, including Formula 1 driver Valtteri Bottas, former UFC lightweight champion Charles Oliveira, professional skateboarder Tony Hawk, and World Rally champion Thierry Neuville.
The topping-out ceremony
The topping-out ceremony took place on April 17, 2026 at the Võnnu campus. Leil posted a short video from the event on its YouTube channel:
Auroom builds in the same region
Auroom Wellness also produces cabin saunas in Tartu County. Leil is adding a production facility while already building 250+ factory-built units per month, with completion set for July 2026.
