Sweat & Freeze Rolls Its Mobile Sauna Into a Free Houston Opening
By SaunaShare
Sauna culture and community
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The wood-fired sauna and cold plunge trailer celebrates its grand opening Saturday, October 24, from 11 a.m. to 3 p.m. at Hyatt Regency Houston West. Admission and sessions are free.
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Houston mobile sauna company Sweat & Freeze holds its grand opening on Saturday, October 24, from 11 a.m. to 3 p.m. at Hyatt Regency Houston West, 13210 Katy Freeway. Admission is free, and everyone who comes can take a turn in the wood-fired sauna and the cold plunge at no charge.
Founder Kevin Busch told SaunaShare his wife put the day together as a wellness social with about 10 other local vendors. The event page also lists food and family activities.
Sweat & Freeze grand opening at a glance
- When Saturday, October 24, 2026, 11 a.m. to 3 p.m. Central
- Where Hyatt Regency Houston West, 13210 Katy Freeway, Houston
- Cost Free admission, with free sauna and cold plunge sessions for everyone
- Before the doors open A workout led by Fit by TJ at 10:30 a.m. needs its own ticket
A sauna and two plunges on one trailer
Everything Sweat & Freeze runs travels on a single trailer. A barrel sauna with a wood stove sits at the hitch end. Behind it, a covered porch holds benches and two cold plunge tubs, so bathers step from the heat straight into the cold. The company says the sauna reaches up to 200°F.
Customers book the trailer for backyards, gyms, retreats, corporate team-building days, sports events and private parties around Houston, with hourly, overnight and weekend packages. The team delivers, sets up, runs the sauna and packs it up again. Bookings are on the Sweat & Freeze website, and its SaunaShare listing has more photos.
A German Aufguss habit, brought to Houston
Busch grew up in Germany and moved to the US in 2018. “Sauna and Aufguss has been part of my life since I was a kid,” he told SaunaShare in an email on October 20.
Aufguss is the ritual of pouring scented water over hot stones and fanning the heat through the room with a towel. When family visits from Germany, Busch said, he has them bring new Aufguss oils. New York operator Bathhouse now lists seven Aufguss ceremonies a day, and the ritual has four separate world championships.
More places to sauna around the city are on SaunaShare’s Houston page.
Disclosure: Sweat & Freeze is listed on SaunaShare, which owns SaunaNews.
