The SaunaShare family

One company. Four sites, one job each.

  • Visit.

    SaunaShare

    Real saunas you can visit, and stays where the sauna is the point.

    saunashare.com
  • Buy.

    Sauna Marketplace

    Saunas, heaters and wood, with help sizing it all to your room.

    saunamarketplace.com
  • Design.

    SaunaDesignPro

    Plan a sauna room in 2D and 3D, bench by bench, before anything is built.

    saunadesignpro.com
  • Read.

    SaunaNews

    Reporting on the business and culture of sauna.

    You are here

Sections

  • News
  • Companies
  • Events
  • Markets
  • Commercial
  • Search the archive

Coverage

  • Makers
  • Launches
  • Markets
  • Research & culture
  • Places
  • Trade
  • Commentary

SaunaNews

  • About
  • The SaunaNews Weekly
  • Contact the newsroom
  • Send a news tip
  • Sponsor SaunaNews
  • Editorial standards
  • Sponsored content policy

Editions

  • English
  • Finnish
  • Eesti
  • Sauna jobs in Finland
  • RSS

SaunaNews. News on the business and culture of sauna: launches, openings, company moves, standards, and research.

Better sauna, clearly reported.

·
SaunaNews

SaunaNews is published by SaunaShare, Inc.

© 2026 SaunaShare, Inc.

PrivacyTermsEditorial standards
Skip to content

Thursday, October 1, 2026

A SaunaShare company

Now in Larvik: 2026 Modern Classic Cup Finals, Oct 1–4
AboutSponsorContact
ENFIET
SaunaNewsSaunaNewsA SaunaShare company
NewsCompaniesEventsMarketsCommercialThe Weekly
Subscribe
NewsCompaniesEventsMarketsCommercialThe Weekly
MakersNews
  1. Home
  2. /Makers

Harvia Acquires Italian Timer Switch Maker Phoenix El-Mec to Secure Supply Chain

By Arlene Scott

Senior Wellness Correspondent & Hospitality Consultant

Published
Sep 29, 2023
Reading time
4 min
Share

SaunaNews is published by SaunaShare, Inc., which also runs SaunaShare.com and SaunaMarketplace.com, where we sell many of the products we write about. Assume that experience shapes what we cover and what we don't. Who owns SaunaNews · The ownership announcement

In September 2023, Harvia bolted on Phoenix El-Mec srl, its long-time supplier of electromechanical timer switches in Belluno, Italy. The deal is small but strategic: it locks in a single-source critical heater component and adds Italy to Harvia’s European production network.

Fig. 01The analog timer knob on a Harvia sauna heater, marked 0 through 8 in half-hour increments. This is the electromechanical timer switch Phoenix El-Mec manufactures in Belluno, Italy. Harvia acquired the supplier in September 2023 to vertically integrate the component.Image: Harvia Media Bank.

In this story

  1. 01What Phoenix El-Mec makes
  2. 02Why it matters: supply chain control
  3. 03Integration and adds to European footprint
Section
Makers
Format
News
Published
Sep 29, 2023
In this story3 sections
  1. 01What Phoenix El-Mec makes
  2. 02Why it matters: supply chain control
  3. 03Integration and adds to European footprint

Harvia Plc signed and closed an agreement in September 2023 to acquire 100% of Phoenix El-Mec srl, an electromechanical timer switch manufacturer based in Belluno, in the Italian Alps north of Venice. Deal terms were not disclosed. The acquisition, described by management as a tactical rather than strategic M&A, was framed by Harvia as an investment in supply chain resilience: Phoenix El-Mec, a long-time supplier, makes a key component in Harvia’s basic sauna heaters. (See all Harvia M&A activity in our Harvia News hub.)

What Phoenix El-Mec makes

Phoenix El-Mec produces electromechanical timer switches that are a key component in Harvia’s basic (entry-level) sauna heater lines. The timer switch is the analog knob-plus-timer that sets heater run time on older model sauna heaters (as distinct from digital control units like the Harvia Xenio or Harvia Fenix). The company also supplies timers to other industries including ovens, drying cabinets, and boiler manufacturers.

Phoenix had been Harvia’s timer switch supplier since its establishment in 2013, a ten-year commercial relationship. The acquisition, in effect, formalized that relationship into vertical integration.

Why it matters: supply chain control

Harvia described the acquisition at its Capital Markets Day 2024 as an example of a tactical M&A transaction, as opposed to the strategic M&A transactions like ThermaSol, EOS, and Almost Heaven. The framework matters for investors parsing Harvia’s M&A strategy: strategic acquisitions expand the product portfolio or geographic reach; tactical acquisitions secure or de-risk the existing supply chain. Both are part of the toolkit but should be sized and valued differently.

Harvia framed the deal as supply-chain resilience: owning the maker of a key component in its basic heaters would help ensure its availability. The acquisition also gave Harvia access to the supplier’s other customer relationships (ovens, boilers, drying cabinets), which can generate incremental non-sauna revenue at low marginal cost.

Integration and adds to European footprint

Phoenix El-Mec continues to operate from Belluno, adding Italy to Harvia’s production footprint alongside Finland (Muurame, Sastamala), Romania (Gheorgheni), and Germany (Driedorf, via EOS). The company is a small fraction of Harvia Group revenue and headcount but is critical path for a product category that still represents meaningful volume across Harvia’s entry-tier electric heater lines globally.

Deal snapshot: Target: Phoenix El-Mec srl (Belluno, Italy). Acquirer: Harvia Plc. Announced and closed: September 2023. Product: electromechanical timer switches for sauna heaters, ovens, drying cabinets, boilers. Prior relationship: Harvia supplier since 2013. Deal terms: not disclosed. Strategic framework: tactical M&A (supply chain resilience).

Phoenix El-Mec will never move the needle on Harvia’s top line. But it illustrates how Harvia thinks about the M&A toolbox. Big strategic acquisitions (EOS, ThermaSol) get the headlines. Small tactical deals (Phoenix, eventually others) quietly de-risk the operating model and compound over years into an unassailable supply chain. For any sauna manufacturer still running on single-source EU component vendors, Phoenix is a reminder of what a well-capitalized consolidator does when it notices a pinch point: it buys the supplier.

Correction, September 25, 2026: an earlier version of this article said the deal addressed a single-source supply problem that emerged from 2020 to 2023, that Phoenix El-Mec’s capacity and technical reliability had become a gating factor for Harvia’s basic heater availability, and that the acquisition solved that problem. Harvia’s release describes no supply problem: it described Phoenix El-Mec’s timer switches as reliable and high quality and said the acquisition would strengthen its supply chain and ensure the availability of the component, per Harvia’s release of 29 September 2023. Its summary also dated the announcement to 26 September 2023; the release is dated 29 September 2023.

Harvia events

1 event

  • OCT 29THU

    Harvia Q3 2026 Interim Report

    Online publication

    Investor
See the full Harvia calendar

Companies in this story

  • HarviaResults, filings, and coverageFI

The SaunaNews Weekly

One short email a week on what changed in sauna.

Free. Weekly. Easy to leave.

Companies in this story

  • HarviaResults, filings, and coverageFI

Topics

  • Phoenix El-Mec
  • Italy
  • M&A
  • Acquisition
  • Supply chain
  • Timer switch

About the author

Arlene Scott

Senior Wellness Correspondent & Hospitality Consultant

Arlene Scott brings over fifteen years of reporting and consulting experience across energy infrastructure, sustainable design, and thermotherapy-focused hospitality.

All stories by Arlene Scott

Share this story

Keep reading

Heater, cabin, wood, and control makers: expansions, ownership changes, factories, and people.

All Makers stories
No. 01Sep 18
MakersNews

Sauna360 Recalls 41,580 Infrared Saunas; Tylö Bench Recall Expands After First Repair Failed

9 min read

No. 02Aug 01
MakersAnalysis

A Wisconsin Sauna Builder Just Published Its Prices. Most of the Trade Still Won’t.

6 min read

No. 03Aug 01
MakersAnalysis

RUKU Hired KLAFS’s Export Chief. Now It Faces the US Listing Test.

12 min read

No. 04Jul 05
MakersProfile

Mondex’s Long Game: A Finnish Heater Maker’s Patient Bet on the US

9 min read

The SaunaNews Weekly

One email.The whole sauna week.

Launches, openings, company moves, standards, and research, each with its source.

  1. 01What changed: launches, openings, company moves, and results
  2. 02The numbers that moved, each with its source
  3. 03Coming up: trade shows, competitions, and standards dates

Free. Weekly. Easy to leave.