SaunaNews
The Sauna Industry's Record of Note
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The Global Wellness Institute now projects wellness real estate will reach $1.8 trillion by 2030, up from $876 billion in 2025. GWI’s release does not break out thermal’s share, but the operator data already points to billions in addressable demand for sauna and contrast therapy.
Aufguss USA Nationals 2026 returns to Brooklyn May 19–21 with an expanded three-day format, doubled WM qualification slots, and the largest event sauna in the country. The infrastructure behind the competition tells you where American sauna culture is headed.