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SaunaNews. News on the business and culture of sauna: launches, openings, company moves, standards, and research.

News for (and from) the people who build, run, sell, and use saunas.

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SaunaNews

SaunaNews is published by SaunaShare, Inc.

© 2026 SaunaShare, Inc.

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Tuesday, October 20, 2026

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Now in Balotești: Sauna Fest 2026 at Therme București, Oct 5–25
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Editorial standards

SaunaNews is committed to accurate and transparent journalism. This page explains how we source information, verify facts, handle corrections, disclose conflicts, and label sponsored content.

On this page
  1. 01Sourcing standards
  2. 02Fact-checking process
  3. 03Corrections policy
  4. 04Conflicts of interest
  5. 05AI usage and disclosure
  6. 06Sponsored and advertising content

On this page

  1. 01Sourcing standards
  2. 02Fact-checking process
  3. 03Corrections policy
  4. 04Conflicts of interest
  5. 05AI usage and disclosure
  6. 06Sponsored and advertising content

01 / 06

Sourcing standards

  • We prioritize primary documents, direct company filings, official statements, and on-the-record interviews.
  • When reporting claims, we attribute them clearly and include context readers need to evaluate reliability.
  • Anonymous sources are used only when there is a clear public-interest reason and editors can confirm the information through other sources.

02 / 06

Fact-checking process

  • Every article is reviewed for names, dates, figures, links, and material factual assertions before publication.
  • We verify key claims against at least one high-confidence source, and we seek multiple confirmations for consequential claims.
  • If information is uncertain or still developing, we label it explicitly and update the story as new facts emerge.

03 / 06

Corrections policy

  • If we publish a material error, we correct it promptly.
  • We fix the article itself, so the story reads accurately.
  • To report a potential error, email our newsroom at ·.

04 / 06

Conflicts of interest

  • SaunaNews is published by SaunaShare, Inc., which also runs SaunaShare.com and SaunaMarketplace.com, where we sell many of the products we write about. Every article says so. That experience may change what we write about and what we don't. SaunaShare, Inc. announced its purchase of SaunaNews.com on September 26, 2026, in the ownership announcement.
  • Editors and contributors must disclose personal, financial, or professional relationships relevant to their coverage.
  • Writers do not cover companies where they have undisclosed compensation, advisory roles, or material holdings.
  • When a potential conflict exists but coverage remains in the public interest, we disclose the relationship directly in the article.

05 / 06

AI usage and disclosure

  • SaunaNews uses AI tools only as editorial support (for example, transcription assistance, formatting, or workflow automation).
  • Published reporting, analysis, and conclusions remain under human editorial control and review.
  • If a story materially relies on AI-generated media or analysis, we disclose that usage clearly in the article.

06 / 06

Sponsored and advertising content

  • Paid placements are labeled with a clear “Sponsor” designation.
  • Sponsored material is handled separately from newsroom decision-making and does not guarantee editorial coverage.
  • Read our full sponsored-content and advertising disclosure policy for details.

Questions

Questions or concerns about this policy? Contact the newsroom at ·. For sponsored placements, see the sponsored content policy.

Policies

  • Editorial standards
  • Sponsored content policy
  • Privacy policy
  • Terms of use

Policies

  • Editorial standards
  • Sponsored content policy
  • Privacy policy
  • Terms of use