Leil Saunas Tops Out New Production Facility in Estonia

Leil Saunas, the Estonian cabin sauna manufacturer formerly known as Saunasell, has held a topping-out ceremony at its new production facility in Tartu County, Estonia. The company said construction is scheduled for completion in July 2026.

"This event marks a significant stage in the construction process and reflects our continued growth and expansion," the company wrote in a LinkedIn post announcing the milestone. "The new building will provide us with improved opportunities to develop our operations and enable us to offer our clients even higher-quality and more efficient solutions."

Key Facts

Company: Leil Saunas (formerly Saunasell OÜ)

Headquarters: Võnnu, Tartu County, Estonia

Founded: 2010

Rebranded: 2025

Topping-out ceremony: April 17, 2026

Expected completion: July 2026

Existing facility: 7 hectares, 9 production halls, 95,200 square feet of indoor space

Production capacity: 250+ saunas per month

Distribution: 35+ countries

Employees: 80+

Who Is Leil Saunas?

Founded in 2010 as Saunasell, the company operated for 15 years under that name before rebranding to Leil Saunas in 2025. The Estonian word leil refers to the steam produced when water is thrown onto hot sauna stones, a term familiar to anyone who has bathed in a traditional Nordic sauna.

The company specializes exclusively in traditional cabin saunas, with no infrared or steam room products in its catalog. Its lineup spans three collections (Pure, Elegant, and Premium) across six named series and more than 25 models, built from Nordic Lunawood ThermoWood, tempered glass, and stainless steel. CEO Romet Tsirna co-founded the business and continues to lead it.

The Leil Round Cube, one of the company's outdoor cabin sauna models. Photo: Leil Saunas.

Leil operates from a campus in Võnnu, a small municipality in Tartu County in southeastern Estonia, part of a region that has become one of Europe's sauna manufacturing hubs. The existing facility covers 7 hectares with nine production halls totaling roughly 95,200 square feet of indoor manufacturing space. The company says it produces more than 250 saunas per month, employs over 80 people, and distributes through partners in more than 35 countries.

Design Recognition and High-Profile Clients

Leil earned a Red Dot Best of the Best award in 2024, a distinction in the product design category reserved for what the jury considers groundbreaking design.

The company's website lists several high-profile clients, including Formula 1 driver Valtteri Bottas, UFC lightweight champion Charles Oliveira, professional skateboarder Tony Hawk, and World Rally champion Thierry Neuville. For a cabin sauna factory in rural southeastern Estonia, the client roster suggests a reach well beyond the typical B2B manufacturing profile.

The Topping-Out Ceremony

The topping-out ceremony took place on April 17, 2026 at the Võnnu campus. Leil posted a short video from the event on its YouTube channel:

Why It Matters

Estonia's Tartu County has quietly become one of Europe's key manufacturing clusters for cabin saunas, with companies including Auroom Wellness and Leil operating within the same region. A new production facility for a manufacturer already building 250+ factory-built units per month signals that demand for prefabricated cabin saunas continues to outrun existing capacity. Leil is a name to watch as its July 2026 completion date approaches.