Does Sauna Make You Hotter? Research Says Yes

Does sauna make you hotter?

The wellness category answers that question with glow, detox, anti-aging, and testosterone. Most of those claims do not survive contact with the primary literature. But the honest answer turns out to be yes, and the science behind it is more interesting than the marketing.

A research group at the University of St Andrews has spent two decades mapping the facial cues that humans read as attractive. The short list: skin blood perfusion, color evenness, sleep quality, mood, cardiovascular fitness. Almost every one of those is a documented physiological output of routine sauna use. The bridge between sauna and attractiveness runs through perceived health, not glow serums.

The Cue That Does the Heavy Lifting

In 2011, a team at the University of St Andrews published a finding that quietly reframed how perception scientists think about facial attractiveness. Daniel Re, Ross Whitehead, Dengke Xiao, and David Perrett showed that increases in oxygenated-blood facial coloration too small to be consciously detected are still enough to raise attractiveness ratings. The mechanism was not glamour. It was perceived health.

Ian Stephen and colleagues at the same lab had already established the perfusion channel in 2009: faces with higher skin blood oxygenation looked healthier to raters across cultures. Thorstenson and colleagues confirmed the finding for men’s faces in 2017, and Stephen, Coetzee, and Perrett showed in 2011 that carotenoid and melanin pigmentation also drive health perception independently of redness. Fink, Grammer, and Matts (2006) added that even skin color distribution, independent of average color, plays a measurable role in perceived age and attractiveness.

Now consider what happens during a twenty-minute Finnish sauna session. Nisha Charkoudian documented in the Journal of Applied Physiology (2010) that cardiac output can route up to 8 L/min to the skin during severe heat stress, compared to roughly 250 mL/min at rest. That is a roughly 32-fold increase in the blood flow that drives exactly the facial redness the St Andrews team identified as the attractiveness signal.

The bridge writes itself: sauna produces the physiological event the perception literature says humans read as health, and health is the primary cue that raises attractiveness ratings. No glow serum required.

What the Dermatology Data Actually Shows

The only direct human sauna-skin trial in the literature is Kowatzki and colleagues (Dermatology, 2008), a controlled study of 41 participants. Regular sauna users showed more stable epidermal barrier function, higher stratum corneum hydration, faster transepidermal water loss recovery, faster pH recovery, and lower forehead sebum output than matched controls. The skin was measurably more resilient. The finding is real but modest, and it is cross-sectional: the study cannot prove sauna caused the difference rather than selected for it.

In 2013, Matsuda and colleagues published in the Journal of Investigative Dermatology a mouse model showing that heat-induced HSP70 (heat shock protein 70) suppressed UV-driven wrinkle formation, extracellular matrix degradation, and MMP-1 activation, with transgenic confirmation. The photoaging protection pathway is biologically plausible. But the honest hedge belongs here: the longitudinal human randomized controlled trial linking routine sauna use to slower skin aging does not exist. The Hussain and Cohen systematic review (2018) acknowledged dermatological benefits in regular users while noting the evidence base remains thin.

For operators fielding consumer questions about “sauna glow,” the defensible answer is that the acute perfusion flush is real, the barrier-function improvement in habitual users is documented, and the collagen-protection mechanism is supported in animal models. The answer that is not defensible is “sauna reverses aging.”

Sleep, Mood, and the Social Appeal Channel

A 2010 study in the BMJ titled “Beauty Sleep” by John Axelsson and colleagues showed that two nights of poor sleep make faces measurably less attractive to observers. Sundelin and colleagues extended the finding in 2017 in Royal Society Open Science: sleep-deprived faces were not only rated less attractive but less appealing to socialize with. The authors proposed reduced skin blood flow as the mechanism, which is the same channel sauna activates in the opposite direction.

The passive body-heating literature closes the loop. Haghayegh and colleagues meta-analyzed 17 studies in Sleep Medicine Reviews (2019) and found that passive body heating one to two hours before bed shortens sleep onset latency and improves sleep efficiency. The sauna-to-sleep pipeline is among the better-documented effects in the thermal therapy literature.

Mood matters too. Janssen and colleagues published in JAMA Psychiatry (2016) a randomized clinical trial showing that a single session of whole-body hyperthermia produced a six-week-durable antidepressant effect in patients with major depressive disorder. Tracy and Beall (Emotion, 2011) showed that smiling raises women’s perceived attractiveness, and that pride and confidence cues do similar work for men. The mood improvement sauna reliably produces feeds directly into the facial expressions perception research says people read as attractive. It is the same dynamic that makes communal sauna spaces like Othership work as social venues: people who feel good look good, and people who look good attract other people who feel good.

The warm glow of a wood-fired Kirami FinVision sauna. The ambient perfusion flush visible on the skin is exactly the cue perception science says humans read as healthy and attractive. Photo: Kirami Oy.

The Cardiovascular Halo

The Kuopio Ischaemic Heart Disease Risk Factor Study (JAMA Internal Medicine, 2015) followed 2,315 middle-aged Finnish men for a median of 20.7 years. Those who used sauna four to seven times per week had 63 percent lower risk of sudden cardiac death and 50 percent lower cardiovascular mortality than those who used sauna once per week. The same cohort showed reduced stroke risk in 2018.

Coetzee, Perrett, and Stephen (Perception, 2009) showed that human raters accurately read cardiovascular health off a face via facial adiposity cues. The chain is indirect but real: sauna improves cardiovascular function, cardiovascular fitness is legible on the face, and facial cardiovascular cues raise attractiveness ratings.

Imamura and colleagues (Journal of the American College of Cardiology, 2001) documented improved flow-mediated dilation after two weeks of daily thermal therapy. That is the same endothelial substrate that erectile function depends on. The indirect benefit is genuine. The direct “libido boost” claim is not.

Key Facts: The Perception-Science Bridge

Perfusion signal: Subthreshold increases in facial redness raise attractiveness ratings via perceived health (Re et al. 2011, PLoS ONE)

Sauna blood flow: Up to 8 L/min cardiac output routed to skin during heat stress, vs. 250 mL/min at rest (Charkoudian 2010)

Skin barrier: Regular sauna users showed higher hydration, faster recovery, lower sebum (Kowatzki et al. 2008, n=41)

Sleep improvement: Passive body heating 1-2 hours before bed shortens sleep onset, improves efficiency (Haghayegh et al. 2019, 17-study meta-analysis)

Mood effect: Single whole-body hyperthermia session produced 6-week antidepressant effect in MDD (Janssen et al. 2016, JAMA Psychiatry RCT)

Cardiovascular halo: 4-7 sauna sessions/week linked to 63% lower sudden cardiac death, 50% lower CV mortality (Laukkanen et al. 2015, JAMA Internal Medicine, n=2,315)

Endothelial function: Improved flow-mediated dilation after 2 weeks of daily thermal therapy (Imamura et al. 2001, JACC)

Sleep deprivation penalty: 2 nights of poor sleep make faces measurably less attractive AND less appealing to socialize with (Axelsson 2010 BMJ; Sundelin 2017 Royal Society Open Science)

Primary sources cited: 25+ peer-reviewed papers across dermatology, cardiology, endocrinology, sleep medicine, and evolutionary psychology

What the Industry Should Stop Saying

“Sauna burns fat and reshapes the body.” The calorie expenditure during a sauna session is modest, roughly equivalent to a brisk walk. The weight drop on the scale afterward is sweat, fully reversed by rehydration. Brown adipose tissue activation is a cold-response mechanism, not a heat one.

“The 16-fold growth hormone spike makes you look younger.” The GH increase is real in habituated men exposed to two one-hour sessions at 176 degrees Fahrenheit (Leppäluoto et al. 1986). It attenuates after day three, the spike is partly attributable to dehydration, and no study in the literature links it to any visible youthening outcome. The number circulates because it sounds dramatic. It is not clinically meaningful for appearance.

“Sauna boosts testosterone.” Most studies show testosterone unchanged or transiently reduced. Pilch and colleagues (2021, n=30) and Kukkonen-Harjula and colleagues (1989, n=8) both found no sustained testosterone increase. Acute spikes are not chronic baseline shifts.

“Sauna detoxes the body.” Sweat is overwhelmingly water and electrolytes. The liver and kidneys handle detoxification. The Hussain and Cohen systematic review (2018) explicitly names the detox claim as marketing language unsupported by evidence.

“Sauna clears pores and treats acne.” Sweat does contain the antimicrobial peptide dermcidin, and acne patients have lower levels of it. But no intervention trial supports sauna as an acne therapy. Dermatologists also caution that sauna sweat can occlude pores if not cleansed afterward.

“Sauna grows hair.” Wet keratin’s glass transition temperature drops below 212 degrees Fahrenheit, meaning hair is structurally more vulnerable in humid sauna conditions than in dry air. The Finnish wool sauna hat exists for a reason. No primary evidence in the literature links sauna use to hair growth or to slower androgenetic alopecia.

“Sauna boosts libido.” The indirect cardiovascular benefit is real: improved endothelial function (Imamura 2001) supports the vascular substrate erectile function depends on. The direct “libido boost” claim has no supporting evidence. And the inconvenient corollary deserves its own section.

The Complication Every Operator Should Know

Garolla and colleagues (Human Reproduction, 2013) studied ten normozoospermic men who used sauna for two 15-minute sessions per week over three months. The result was reversible suppression of sperm count, motility, and DNA integrity. Recovery took roughly 16 weeks, consistent with the 74-day human spermatogenesis cycle and confirmed by Wang (2015). Jung and Schuppe (Andrologia, 2007) reviewed the broader literature on genital heat stress and spermatogenesis and reached consistent conclusions.

The finding is reversible, dose-dependent, and manageable around the pre-conception window. For men actively trying to conceive, easing off sauna for two to three months before the conception attempt is the correct conversation. It is not a reason to avoid sauna. It is a reason to time it.

The pregnancy data is more reassuring than popularly believed. Saxén and colleagues (Teratology, 1982) found no association between Finnish sauna use and central nervous system defects in a country where 98.5 percent of pregnant women used sauna regularly. Milunsky and colleagues (JAMA, 1992) implicated hot tubs more than saunas because immersion blocks the evaporative cooling that sauna preserves. Operators should not give clinical advice, but they can point curious guests toward the literature and their healthcare provider.

Why It Matters

The wellness category sells glow, anti-aging, and detox on thin evidence. When those claims get pushed back on, the entire category pays. Operators selling memberships, manufacturers selling residential units, retailers fielding consumer questions, and PR teams briefing journalists all lose when the pitch outruns the science.

The perception-science literature offers a more defensible version of the same story. The cues that humans read as attractive on a face (perfusion, sleep quality, mood, cardiovascular fitness, skin barrier function) are the same cues sauna routinely improves through documented physiological channels. The most defensible industry pitch is also the most honest one.

The overclaims the wellness category trades in (fat loss, testosterone, detox, hair growth, libido) are the same overclaims that will cost the category trust. A trade publication can name them. That is what SaunaNews’s evidence-skeptical coverage of contrast therapy does for the cold side of the equation. This piece does it for the hot side.

The Bottom Line

Yes, sauna does make you hotter, in both senses. Not because it reshapes the body or boosts testosterone or detoxes you, but because the cues perception research has identified as attractiveness signals are exactly the cues sauna routinely improves. The perfusion flush, the better sleep, the mood lift, the cardiovascular conditioning: these are real, documented, and legible on the face. The most useful thing the industry can do with this information is stop overclaiming and start citing. The honest answer is already good enough.