Auroom Launches VelEira, a Cold Plunge Built to Match Its Outdoor Saunas

Auroom’s VelEira cold plunge, designed to pair with the company’s existing outdoor sauna lines. Photo: Auroom Wellness.

Auroom Wellness, the Estonian manufacturer known for its architecturally precise outdoor saunas, has launched VelEira, its first dedicated cold plunge. The product is designed not as a standalone recovery tub but as a companion to Auroom’s existing outdoor sauna lines, with matching exterior cladding and a shared design language that signals a deliberate expansion of the company’s outdoor wellness product line.
The move positions Auroom as one of the first established European sauna manufacturers to build a cold plunge from the ground up rather than white-labeling or partnering with a separate cold plunge brand. Where much of the cold plunge market has developed independently of the sauna industry (think Bathhouse or Plunge), VelEira is purpose-built to sit beside an Auroom sauna, creating a complete contrast-therapy circuit in a single design vocabulary.

Key Facts

Product: VelEira cold plunge by Auroom Wellness

Type: Outdoor cold water immersion tub with integrated chiller

Water temperature: Approximately 37°F

Capacity: 87 gallons

Construction: Fiberglass shell with PUR thermal insulation

Finish: Metallic black interior

Cladding options: Aurea (thermo-radiata pine), Quu (Ignite thermo-spruce, black), Mira (thermo-spruce, brushed black)

Features: Integrated water chiller, built-in LED lighting (rim and side wall)

Installation: Freestanding on terrace or recessed for a built-in look

Manufacturer: Auroom Wellness, Estonia

Pricing: Not yet published; inquiries via auroomwellness.com

A System Play, Not a Standalone Product

The VelEira’s design makes its strategic intent clear. Auroom offers the cold plunge in three exterior cladding options that correspond directly to its three outdoor sauna lines: Aurea (C3 thermo-radiata pine, brushed and oiled), Quu (C15 Ignite thermo-spruce, painted black), and Mira (C26 thermo-spruce, brushed and painted black). An operator or homeowner who already has an Auroom Aurea sauna can order a VelEira in the same finish, creating a visually unified outdoor wellness space rather than a mismatched collection of thermal products from different manufacturers.

VelEira paired with Auroom’s Aurea outdoor sauna, showing the matched cladding in thermo-radiata pine. Photo: Auroom Wellness.

That visual coherence matters for Auroom’s commercial clients. Architects and hospitality designers specifying outdoor wellness spaces can now source the full contrast-therapy circuit (sauna plus cold plunge) from a single manufacturer with consistent materials and finishes. That simplifies procurement, reduces design coordination overhead, and gives operators a more polished installation than pairing products from separate brands.

What Is Inside the VelEira

The tub itself is built from fiberglass with PUR (polyurethane rigid foam) thermal insulation, a construction choice that prioritizes heat retention in reverse: keeping cold water cold without constant chiller cycling. The metallic black interior finish and 87-gallon capacity are sized for single-user immersion, consistent with the cold plunge use case (brief, intense dips rather than extended soaking).

Auroom integrates a compact water chiller to maintain the target temperature of approximately 37°F, which puts VelEira at the colder end of the commercially available cold plunge spectrum. Built-in LED lighting along the upper rim and side wall positions the product as an evening-friendly design element, not just a morning recovery tool.

Installation options include freestanding placement on a terrace or recessing the tub into the deck for a more integrated, built-in look. Both configurations are compatible with the matching exterior cladding, and Auroom’s product page suggests combining VelEira with an outdoor shower to create a three-station wellness circuit: heat, cold, rinse.

Where VelEira Fits in the Market

The cold plunge market has grown rapidly over the past three years, driven by consumer interest in contrast therapy and recovery. Companies like Icetubs (Netherlands), Plunge (US), and various direct-to-consumer brands have built businesses around standalone cold water immersion products. But most of these companies started with cold and added heat later, if at all.

Auroom is coming from the opposite direction: a sauna manufacturer extending into cold. That gives VelEira a natural distribution advantage with dealers and designers who already carry Auroom’s outdoor sauna lines. Rather than convincing a new sales channel to stock a cold plunge, Auroom can offer VelEira as an upsell to existing sauna customers, something the standalone cold plunge brands cannot easily replicate.

Auroom joins a small but growing cohort of established sauna and thermal wellness manufacturers building their own cold plunge products rather than leaving that market to newcomers. The broader trend suggests that contrast therapy is becoming a standard part of the outdoor wellness specification, not an afterthought.

What We Do Not Know Yet

Auroom has not published pricing for VelEira, directing inquiries through its website contact form. The company has also not disclosed which markets will receive VelEira first, whether the integrated chiller ships as standard or optional, or what the warranty terms look like for a product category (cold plunge) that is new to the company’s lineup. SaunaNews has reached out to Auroom for comment and will update this article when the company responds.

Why It Matters

VelEira is not the first cold plunge on the market, but it may be the first built by an established sauna manufacturer specifically to extend an existing product line. When a company with Auroom’s design credibility builds a cold plunge that matches its saunas down to the cladding options, it signals that contrast therapy has moved from a consumer wellness trend into the core product strategy of serious thermal wellness manufacturers. For operators, designers, and dealers, the ability to source a complete, visually unified contrast-therapy circuit from one manufacturer changes the procurement conversation. For the cold plunge startups that built the category, it raises the question of what happens when the sauna companies arrive with established distribution and design authority.

The Bottom Line

Auroom’s VelEira is a product launch with a thesis: the cold plunge belongs next to the sauna, not in a separate aisle. By matching its existing outdoor sauna cladding and integrating a chiller into an insulated fiberglass shell, Auroom has built a cold plunge for people who already own or specify Auroom saunas. The company has not disclosed pricing, which will ultimately determine whether VelEira competes as a premium design object or as a practical add-on. SaunaNews will follow up with full specs and pricing when available.