The Social Science of Sweat: Research Confirms Shared Sauna Rituals Boost Mental Wellbeing

The feeling of sitting shoulder-to-shoulder in a sauna with strangers, breathing the same steam, enduring the same heat, turns out to be doing more than passing time before the cold plunge. A peer-reviewed study published in Social Science and Medicine finds that collective sauna rituals produce measurable improvements in emotional wellbeing, driven by a specific mechanism: the sense of belonging that forms when a group of people shares a physically demanding, ritualized experience together.

The research, led by Dr. Martha Newson of the Institute of Lifecourse Development at the University of Greenwich and Rachael McGrath of the London Interdisciplinary School, is the first experimental study conducted specifically on British sauna culture. It draws on data from 1,907 participants across three studies, including longitudinal and cross-sectional designs, making it one of the more rigorous examinations of sauna's social dimensions published to date. The paper appeared in February 2026 with the DOI 10.1016/j.socscimed.2026.119061.

What the Data Shows

The headline finding is that people who bathed communally in ritual-focused settings felt better over time. Longitudinal participants reported measurable increases in emotional wellbeing between measurement points. But the study goes further, tracing why.

Newson and McGrath apply the "social cure" model, a framework from social psychology that links membership in meaningful social groups to mental and physical health outcomes. Participants who most strongly identified with their sauna community reported the largest gains in both physical and emotional wellbeing. Perceiving the sauna session as a ritual, rather than just a hot room to sit in, strengthened that identity. So did experiencing emotional synchrony: the shared physical responses that happen when a group endures something together.

Frequency matters. Weekly sauna bathing predicted better physical wellbeing outcomes than monthly visits, though even monthly participation showed mental health benefits. The gains accelerate with regularity.

One finding carries particular weight from a public health standpoint: participants from lower socioeconomic backgrounds reported higher improvements in how they felt after a sauna than higher-income participants did. Minority groups also saw disproportionate benefits. For an industry that sometimes skews toward premium demographics, that result is worth sitting with.

The Aufguss Effect

The study pays particular attention to aufguss, the ritualized sauna ceremony that originated in Germanic spa culture and has developed a global following through its competitive circuit.

In an aufguss session, a trained saunameister pours essential-oil-infused water over heated stones, releasing bursts of aromatic steam. The saunameister then works the room with precise towel movements, redistributing heat and vapor across the benches in what amounts to a choreographed performance. Sessions last eight to fifteen minutes, often accompanied by music, and are conducted in near-total silence from participants. At the Aufguss World Championship — called the Aufguss WM — 20 countries now compete in front of live audiences of over 200 people.

It sounds theatrical. That is precisely the point. Aufguss has the formal structure of a ritual: a practitioner, a sequence of actions, a shared physical environment, and a common experience that nobody present could have alone. Those are the elements the research links to social bonding.

The neurochemistry behind this has some grounding elsewhere in the literature. A 2020 study published in Biology Letters found that blocking mu-opioid receptors with naltrexone significantly reduced social bonding among participants in communal rituals from multiple religious traditions. The mechanism appears to be beta-endorphin release, triggered by physically demanding shared experiences. Collective heat exposure fits that model.

"Sauna has well-evidenced benefits for physical health, but our research suggests it also offers something equally important: connection. People go for the community." — Dr. Martha Newson, University of Greenwich

The UK's Sauna Boom as Public Health Context

The research lands at a particular moment in British social history. The British Sauna Society now maps over 600 public saunas across the UK. In London alone, the number of communal sauna venues jumped from 45 in 2023 to 147 by March 2025, a 227% increase in two years, according to British Sauna Society figures.

The context for why this matters is the UK's acknowledged loneliness problem. Public health researchers have quantified the health risk of poor social relationships as roughly equivalent to smoking fifteen cigarettes a day, a figure that has become a touchstone for policymakers. Against that backdrop, a venue format that reliably produces belonging through structured shared experience starts to look less like a leisure amenity and more like a health infrastructure question.

Newson and McGrath explicitly raise the possibility that communal sauna bathing could serve as a preventative lifestyle intervention and complement NHS social prescribing programs, which connect patients with non-clinical community activities to address social determinants of health. Social prescribing has been scaling in England: the NHS is actively expanding the model, linking GPs with "link workers" who route patients toward community activities rather than medication.

"Community saunas contribute to neighbourhood health, offering shared spaces where people reconnect." — Rachael McGrath, London Interdisciplinary School

What This Means for Operators

For sauna operators, the research offers a framework that goes beyond equipment specifications. The variables that most strongly predicted wellbeing gains, ritual, community identity, and frequency, were not about temperature settings or heater wattage. They were about programming, culture, and consistency.

Operators who invest in trained sauna masters, regular aufguss programming, and deliberate community building are not just offering an experience people enjoy. Per this research, they are producing measurable mental health outcomes in their customers. That is a different value proposition than a hot room.

The British Sauna Society has been formalizing the aufguss space through its UK Aufguss Championships, held in May 2025 at The Arc in Canary Wharf in London, with 65-person ceremony capacity. That event served as one of the research sites for Newson and McGrath's data collection.

A Note on Limits

The research is built on British sauna culture and its specific patterns. Whether the findings translate to solo home sauna use or the quieter Finnish tradition of private family bathing is an open question. The participants in the aufguss-focused studies already opted into communal sauna events, which means the population is self-selected toward people likely to benefit from shared ritual. The study is honest about this.

That said, the longitudinal design, tracking the same participants across time rather than comparing snapshots, gives the findings more traction than a one-time survey would provide. The effect appears real and consistent, even if its magnitude may vary in other cultural contexts.

Study at a glance: "Sauna culture improves physical and mental wellbeing in the UK through social connection and ritual." Published in Social Science and Medicine, February 2026 (DOI: 10.1016/j.socscimed.2026.119061). Researchers: Dr. Martha Newson (University of Greenwich) and Rachael McGrath (London Interdisciplinary School). Three studies, 1,907 total participants. First experimental research on British sauna culture.

The sauna industry has spent years making the physiological case for regular use: cardiovascular benefits, heat shock proteins, the 2015 KIHD study's 40% reduction in all-cause mortality for frequent users. This research adds a distinct dimension. The community experience is not just an amenity that keeps customers coming back. It is a meaningful variable in the health outcomes the sauna produces. For a market increasingly courted by wellness-minded consumers who want more than a hot room, that finding is worth building around.