Harvia Bets on a Home-Region R&D Pipeline With Three Finnish Schools

Harvia signed a cooperation agreement on June 9 with the University of Jyväskylä, JAMK University of Applied Sciences, and Gradia, the regional vocational college, creating a three-tier research and talent pipeline rooted in the same Central Finland region where the company’s headquarters and largest factory sit.

The announcement landed on the opening day of the World Sauna Forum 2026 in Jyväskylä. Harvia named the partnership’s focus areas as energy efficiency, smart manufacturing, new materials, digital customer experience, and sustainability: the same capabilities that feed its Fenix controller platform and connected-sauna product line.

Key Facts

Partners: Harvia Plc, University of Jyväskylä (JYU), JAMK University of Applied Sciences, and Jyväskylä Educational Consortium Gradia

Structure: Long-term cooperation agreement covering education, applied research, and product development

Signed: June 9, 2026, opening day of the World Sauna Forum in Jyväskylä

Location: Central Finland, adjacent to Harvia’s Muurame headquarters and largest manufacturing campus

Focus areas: Energy efficiency, smart manufacturing, new materials, digital customer experience, sustainability

Harvia scale: FY2025 revenue EUR 198.9 million (~$215 million), 700+ employees, products shipped to approximately 100 countries

Not disclosed: Financial commitment, headcount targets, milestone schedule, or specific research deliverables

Three Tiers, One Region

The three institutions formed the Jyväskylä Universities Consortium, operating under the “EduJyväskylä” umbrella, at the beginning of 2026. The structure stacks a research university (JYU), an applied-sciences institution (JAMK), and vocational training (Gradia) into a single partnership that spans the full talent spectrum: from graduate-level materials science to factory-floor production skills.

The cooperation model calls for students, teachers, researchers, and Harvia staff to work together across learning environments and applied R&D, with internships, thesis projects, and international collaboration built into the pipeline. Gradia’s workforce services model will extend to Harvia directly, creating what the institutions describe as new talent pathways in Central Finland.

“Multidisciplinary research, education, and industry collaboration with Harvia creates new opportunities in wellbeing, technology, and sustainable lifestyles,” said Jari Ojala, Rector of the University of Jyväskylä. “At the same time, we are strengthening Central Finland’s position as an internationally attractive centre for expertise and innovation.”

The Competitive Read

Harvia is the only publicly traded pure-play sauna manufacturer, coming off a record first quarter (EUR 58.6 million in Q1 2026 revenue) and a stated 10% annual growth target. Its five-factory global manufacturing network is anchored by the Muurame campus, roughly 20 minutes from the University of Jyväskylä.

No rival sauna manufacturer has formalized a comparable research compact. The agreement’s focus areas (energy efficiency, smart manufacturing, digital customer experience) map to the exact capabilities that separate commodity heater production from the kind of connected, software-defined sauna systems Harvia has been building since the Fenix launch. For builders and specifiers watching the supply side, this signals where the next wave of sauna engineering R&D will concentrate.

What to Watch

The agreement is a framework, not a funded research program. Harvia disclosed no euro figure, headcount targets, or milestone schedule. The real test will be whether joint projects produce publishable research, patentable technology, or a measurable increase in the region’s sauna-engineering talent pool over the next two to three years.

The World Sauna Forum continues through June 11, with a dedicated “Harvia Trip” on the final day and product launches on the Sauna and Wellness Market floor scheduled for June 10 and 11.

Why It Matters

Harvia is converting geographic proximity into structural advantage. By formalizing research and hiring pipelines with every tier of higher education in its home region, the company is building the kind of institutional depth that takes years to replicate. The sauna industry’s growth runway (Harvia itself has nearly doubled revenue since 2021) requires engineers, production workers, and applied researchers that the current talent market does not produce at scale. This agreement is one company’s attempt to solve that problem at the source.

The Bottom Line

This is not a feel-good school partnership. It is a publicly traded manufacturer locking in the research and labor pipeline its growth strategy runs on, disclosed to investors on the same day it was announced to the industry. Treat it as a long-term competitive signal from the company with the most to gain from professionalizing sauna engineering.